Sunshine Lounge to Marry Booze and Movies on the Lower East Side

Posted on: October 3rd, 2012 at 6:09 am by

Looks like the proverbial dinner and a movie is taking on a whole new meaning at the three-story Sunshine Cinema on East Houston. The Sunshine Lounge, as it’s called, aims to bring booze, movies, and culinary edibles under one roof. To that end, company brass is billing this as a restaurant and seeking full on-premise liquor privileges later this month. It truly is an arms race for licenses in these parts…

Poring over documents recently delivered to Community Board 3, this is quite an ambitious application. First and foremost is the proposal for bars on the cellar level up to the second floor, for a total of three watering stations. Each will serve both food and beverage. Cafe nooks will be carved on each level of the multiplex, and carry thirty tables of seating for eighty-two peeps.

What may worry moviegoers, however, is the apparent placement of airplane-style “dining tablets” at all auditorium seats in these re-branded “dinner theaters.” Sounds like that could be a recipe for rowdiness, noise, and frequent bathroom visits during screenings. Especially when liquor is a factor. It’s bad enough with just cell phones blowing up all the time. Seriously, remember the “douchegirl”?

Landmark Theatres will appear before CB3 on October 15 to secure blessings.  How do you feel about having such amenities in a movie theater? Do you think it would disrupt your viewing experience?

Recent Stories

Early ’00s LES Rock History ‘Meet Me in the Bathroom’ will be Adapted into Docu-series

You may have seen this… New York’s beloved gritty indie musc scene circa 2000s is getting a second life, through a four-hour docu-series. That’s right, the resurgence is a visual retelling based on Lizzy Goodman’s 600-page oral history called Meet Me in the Bathroom: Rebirth and Rock & Roll in NYC 2001-2011. The documentary will […]

Anti-Gun Mural Painted on Hester Street

Shots fired. Muralist Otto Schade is throwing shade at gun control with this powerful new piece on Hester Street, just east of the Bowery. It was painted last week. The liberty eagle’s wingspan runs the length of the brick wall, and is composed solely of weaponry. Machine guns and knives. And the bird is clutching […]

‘Tang’s Noodle’ Joins the Leon Hotel on Canal Street

Chinatown has another noodle shop to its name. Coming soon to the four-year-old Leon Hotel is Tang’s Noodle. If the signage is to be believed, this is the first stateside restaurant for the import. Build-out of the small ten-table establishment had been underway since summertime. And it’s not to be confused with the new hotpot […]

Construction Resumes at East Broadway Modular Development Site After Collapsed Sidewalk

The modular housing construction on East Broadway reactivated in a big way last week after its second sidelining since summertime. Pile driver and backhoe are stationed onsite. The project parcel at 201 East Broadway has been relatively silent for much of the last six months. Twice in that time, progress was stymied thanks to safety […]

City Council Passes Bill for Increased ‘Urban Renewal’ Transparency

Earlier this week, City Council unanimously voted to pass legislation that would require the City to provide public access to urban renewal plans, which have been changing the real estate landscape of New York City for decades. Intro 1533-A, sponsored by Councilwoman Margaret Chin, would require the Department of Housing Preservation and Development (HPD) to […]

  • jo

    SO excited!! as a texas transplant spoiled by the alamo drafthouse franchise i can tell you it’s certainly possible to pull off food & booze service during a movie with minimal interruption. they know how to do it right and keep the focus on the film, including banning “douchegirls” as necessary – check out their ‘don’t talk’ promo. it’s amazing: http://www.youtube.com/watch?v=1L3eeC2lJZs nitehawk’s doing a pretty solid job but the theaters are tiny so it can’t help but be a little disruptive. and that new alamo is going to be way up on the upper west. so, sunshine’s my spot. only fear is how long the construction will take and what that means for my near-future movie going. any timing projections?

  • scoboco

    Horrible idea, will ruin the best theater in town.

  • i think it’ll be great, im excited about the idea i know amc offers it certain locations with their dine in theatres

  • Couth

    Dear Landmark Sunshine,

    Please do not do this. It will be an
    unbearably obnoxious, and disruptive atmosphere, which will transform
    the venue into an extremely uncomfortable space and make enjoying a film
    in your theater impossible. People should be able to watch a film
    without the omnipresent, gob-produced din and physical activity that
    accompanies food and drink being shoved down fellow patron’s maws, and
    the inevitable foot traffic to the restroom. Again, please do not befoul
    the perfectly pleasant atmosphere of your theater with this noxious
    scheme.

    Movie theaters are for watching movies Do not transform yours into a Roman vomitorium.*

    Best Regards,
    Couth

    *I realize such receptacles did not actually exist, but I nevertheless do not wish to see the Landmark Sunshine transformed into one.

  • LES Neighbor

    Yes, PLEASE approve, this is great news! I love the Sunshine, particularly now that they have the zip card deal. I only went to the Alamo once in texas a couple years ago but it was a great experience, and the time I was there I thought to myself “the sunshine would be perfect for this.” True story! It was very casual, not loud nor obnoxious, and we really enjoyed it. I think with a lot of people eating meals it helps induce food comas because theater noise was not a problem at all.

  • Agree with Couth!

    Don’t do this Sunshine! You’re catering to people who go OUT but not to people who go OUT TO SEE MOVIES.

    Is it so freaking hard to enjoy a film for 2 hours, then go for a drink after and talk about it? Oh no, let’s drink/talk DURING the movie! YES!

    My god, man.