Turnstile Advertising Comes to 2nd Avenue Subway Station

The Lower East Side had been relatively immune to turnstile advertising in the subways. Such actions were usually relegated to the more high-trafficked uptown stations. But Madison Avenue decided it was time, and just began a new Heineken campaign at the 2nd Avenue F station.

Branded beer turnstiles and vinyl skins arrived last week, affecting both subway entrances.

How do you feel about the overall proliferation of advertising in the subways?