Beatles Double-Decker Buses Coming to NYC Tomorrow

Posted on: November 12th, 2012 at 6:28 am by

[Photo: EMI]

Every time the Beatles release any “new” product, the resultant marketing is always chock-full-of pomp and pleasure. Three years after the entire Fab Four catalog was remastered for the box set treatment, 120-gram stereo vinyl versions will be made available starting tomorrow.

To celebrate the re-release, Beatles-branded double-decker buses will motor through the city all day tomorrow. Each one is a mobile pop-up shop that will offer the fourteen studio records in various format packages (e.g. individually, all together, CDs in mono and stereo), as well as some band merchandise. A limited edition t-shirt will also be available exclusively with an unstated minimum purchase.

The following city locations are confirmed bus stops:

Midtown (9:30am – 11am): Seventh Avenue, between 49th Street and 50th Street
SoHo (12pm – 1:30pm): Broadway, between Prince Street and Spring Street
Wall Street (2:30pm – 4pm): Broadway, between Cortlandt Street and Liberty Street

Meanwhile, here’s a snippet of the promo babble:

Manufactured on 180-gram, audiophile quality vinyl with replicated artwork, the 14 albums return to their original glory with details including the poster in The Beatles (The White Album), the Sgt. Pepper’s Lonely Heart Club Band’s cutouts, and special inner bags for some of the titles. The 252-page hardbound book, exclusive to the boxed edition, is authored by award-winning radio producer Kevin Howlett and features a dedicated chapter for each of the albums, as well as insight into the creation of the remasters and how the vinyl albums were prepared. The 12″x12″ book showcases a wealth of photographs spanning The Beatles’ recording career, including many images which were not included in the 2009 CD booklets.

Be sure to send us your photos!

What’s your favorite Beatles album and song?

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