Beatles Double-Decker Buses Coming to NYC Tomorrow

Posted on: November 12th, 2012 at 6:28 am by

[Photo: EMI]

Every time the Beatles release any “new” product, the resultant marketing is always chock-full-of pomp and pleasure. Three years after the entire Fab Four catalog was remastered for the box set treatment, 120-gram stereo vinyl versions will be made available starting tomorrow.

To celebrate the re-release, Beatles-branded double-decker buses will motor through the city all day tomorrow. Each one is a mobile pop-up shop that will offer the fourteen studio records in various format packages (e.g. individually, all together, CDs in mono and stereo), as well as some band merchandise. A limited edition t-shirt will also be available exclusively with an unstated minimum purchase.

The following city locations are confirmed bus stops:

Midtown (9:30am – 11am): Seventh Avenue, between 49th Street and 50th Street
SoHo (12pm – 1:30pm): Broadway, between Prince Street and Spring Street
Wall Street (2:30pm – 4pm): Broadway, between Cortlandt Street and Liberty Street

Meanwhile, here’s a snippet of the promo babble:

Manufactured on 180-gram, audiophile quality vinyl with replicated artwork, the 14 albums return to their original glory with details including the poster in The Beatles (The White Album), the Sgt. Pepper’s Lonely Heart Club Band’s cutouts, and special inner bags for some of the titles. The 252-page hardbound book, exclusive to the boxed edition, is authored by award-winning radio producer Kevin Howlett and features a dedicated chapter for each of the albums, as well as insight into the creation of the remasters and how the vinyl albums were prepared. The 12″x12″ book showcases a wealth of photographs spanning The Beatles’ recording career, including many images which were not included in the 2009 CD booklets.

Be sure to send us your photos!

What’s your favorite Beatles album and song?

Recent Stories

duster ua
Uncapped: Back to the Train Yards with the Legendary DUSTER UA

My fellow readers! It’s been a long time, I shouldn’t have left you without a dope rhyme to step to. We are BACK. It’s summer, the walls are primed, the paint’s been purchased, and we are doing big things with our Uncapped re-up. Head to Lovecraft on Avenue B tomorrow; we’re having a show!  One of the […]

151ludlow-inutilious-retailer
Capturing the ‘Inutilious Retailer’ Before the Ludlow Store Shutters and the Building is Upscaled

It’s last call for the Ludlow Street store that sold nothing. The Inutilious Retailer at 151 Ludlow Street – where people can take anything from the store but must create replacement art to swap – is closing on Sunday. Photographer Nick McManus captured a few images from the final days and sent them along. Here’s one. […]

mtv-video-year
MTV Enlists Local Street Artists for VMAs Murals on the LES

MTV hit the street earlier this week to help promote its annual summer tentpole. The channel enlisted several artists to help promote this year’s Video Music Awards, returning to New York City for the first time in three years. Participants in the commissioned project – Hektad, Queen Andrea, giz, and Damien Mitchell – painted several […]

Robert Lopez with Chico
Owner of ‘Lower East Side’ Trademark is Now After Forever 21

When you own the trademark to the Lower East Side as it appears on clothing, it’s a busy life of litigation. Robert G. Lopez is at it again. The small business owner, who owns LES Clothing Company (and formerly a store on Clinton Street), is now suing Forever 21 for usage of “LES NYC” branding. This […]

kenmare-bollards
DOT Installs Traffic Calming Measures at Known Kenmare Street Bottleneck

One dangerous downtown intersection is now a bit safer. The western terminus of Kenmare Street, where it abuts Lafayette, now sports a permanent installation of flexible bollards. As an extension of the Williamsburg Bridge exit ramp, this particular intersection is known as one of the worst bottlenecks in the area. So much so that a […]