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Bettie Page Boutique Opening at 303 Bowery
A high-end boutique inspired by the styles of pin-up seductress Bettie Page inked a ten-year lease at 303 Bowery last month. The new location marks the eleventh for Tatyana Designs’ Bettie Page brand. This glassy storefront, housed beside Blue & Cream in the Avalon Bowery, was previously occupied by Misha Nicole.
303 Bowery, situated in the “hottest, most trendsetting part of New York,” represents the area flagship for the brand. All signage or evidence of the predecessor is now gone, with build-out/assembly already underway for Bettie Page. Scheduled opening is November 26.
Meanwhile, the broad-strokes babble written by the Vegas-based company is salt in the wound.
Located at the trend setting Manhattan address of 303 Bowery Street, the NYC store is in the heart of ”The Bowery.” One of the oldest streets in Manhattan, The Bowery encompasses a narrow strip of Manhattan between Cooper Square and Chatham Square. A neighborhood experiencing rapid gentrification, its juxtaposition of old and new is a microcosm of the melting pot that is New York City. Neighboring stores to the new Bettie Page Boutique include a new John Vivatros, Patagonia, Anthropolgie and Patricia Fields (The stylist for Sex and the City).