Brooklyn-Based Union Market Opens at 240 East Houston

Posted on: November 15th, 2012 at 6:19 am by

Union Market is now live. The Brooklyn-based supermarket opened yesterday afternoon at the corner of East Houston and Avenue A after teasing the neighborhood for the better part of two years. The project had been riddled with delays, having initially promised a late-summer 2012 launch date. Local indie gourmet grocers (e.g. Essex Market, E&S, Stop 1 Deli) and Whole Foods are probably not too keen on this news.

Longtime reader Jennifer Kennedy was the first on line to enter the store, and sent along the following images. Looks like a foodie’s wet dream. Price points are similar to the competition. Also, we are told that roses were given to customers upon checkout.

Of course, 240 East Houston was also the site of a terrible rooftop fire back in July 2010. You would have no idea looking at the building now in its upscaled glory.

How do you feel about having Union Market in the neighborhood?

Recent Stories

Elizabeth Street Garden will be Bulldozed and Redeveloped by Penrose Development

Now that election season is over, there is finally movement toward the controversial destruction and redevelopment of the Elizabeth Street Garden. The city will apparently announce today that it’s chosen the developer to carry out this task. The Department of Housing Preservation and Development awarded the contract for the seven-story project to Penrose Development. The […]

Do Big Belly Trash Compacting Bins Contribute to Litter Problem?

This photo says it all, really. Namely that those Big Belly receptacles might not actually be working to plan. The multi-thousand-dollar trash bins began appearing across the streets of Chinatown and the Lower East Side earlier this fall, but are they helping or just part of the problem? Despite the best of intentions, an overflowing Big […]

Open 3 Months, ‘Brigitte’ Seeks Basement Club on Ludlow

Of course this would happen. Open nigh on three months, Canal Street bistro Brigitte is already angling to open a basement club. Naturally. Ownership this week submitted a dressed-up application to alter its liquor license to include bar and seats in the cellar. Blueprints show communal table seating to accommodate twenty-four additional patrons, plus a […]

Hill & Dale Partners with ‘Thai Direct Bowls’ on Allen Street

Hill & Dale is now open for takeaway Thai lunch options. The Allen Street watering hole last month struck a partnership with Thai Direct Bowls, a startup that offers “authentic meal kits, healthy lunch bowls and delicious food products.” It’s sub-leasing the space from the golden-age-of-radio-themed bar during daytime hours (until 4pm). Patrons can choose […]

8-Story Commercial Development Planned for Chinatown ‘Diamond Center’ on the Bowery

The Chinatown diamond district is getting cut once again. It wasn’t enough that the Diamond Corner at Hester Street and the Bowery was sacked and replaced with a Bank of America branch. 76 Bowery is coming down, too. And like its neighbor one door to the north, it’ll be redeveloped into an eight-story commercial building. […]