Brooklyn-Based Union Market Opens at 240 East Houston

Posted on: November 15th, 2012 at 6:19 am by

Union Market is now live. The Brooklyn-based supermarket opened yesterday afternoon at the corner of East Houston and Avenue A after teasing the neighborhood for the better part of two years. The project had been riddled with delays, having initially promised a late-summer 2012 launch date. Local indie gourmet grocers (e.g. Essex Market, E&S, Stop 1 Deli) and Whole Foods are probably not too keen on this news.

Longtime reader Jennifer Kennedy was the first on line to enter the store, and sent along the following images. Looks like a foodie’s wet dream. Price points are similar to the competition. Also, we are told that roses were given to customers upon checkout.

Of course, 240 East Houston was also the site of a terrible rooftop fire back in July 2010. You would have no idea looking at the building now in its upscaled glory.

How do you feel about having Union Market in the neighborhood?

Recent Stories

Photo: Mike Hong
‘Chinatown Art Brigade’ Takes a Stand with Anti-Gentrification Projections [INTERVIEW]

“Gentrification is Modern Colonialism,” read the illuminated stencil above the corner of Chrystie and Grand Streets. That was but one message that traveled through the neighborhood last Saturday night. These rather straightforward projections come courtesy of the Chinatown Art Brigade, which roams the namesake area armed with a light projector and a mantra of anti-gentrification. We […]

miss-paradis-1
‘Miss Paradis’ Health Food Bar on Prince Street Approaches its October Launch

Real progress is finally visible both inside and outside the stout new development at 47 Prince Street. That gaudy banner advertising for newcomer Miss Paradis was deposed a couple weeks ago after a summertime residency, and instead replaced with apple ornamentation around the two-story facade. Push to the finish line is palpable, as the store is buzzing […]

Photo: NYPL
Stories of Chinese American Women on Display with ‘HERSTORY’ Exhibit at Chatham Square Library

The Chatham Square Branch of the New York Public Library is showcasing a new “HERSTORY” exhibit during the month of October. This exhibit spans 165 years of the struggles and successes of Chinese-American women; on display include rare photographs and documents from legal cases fought in supreme courts throughout the US. The exhibit is a […]

reed-space-closing
Reed Space will Close Today After 15 Years on the Lower East Side

Fifteen years. Gone just like that. And so is Reed Space. The Lower East Side tastemaker is ending its operations on Orchard Street after business today. The store has been having a fire sale for weeks. A “reset” of sorts is promised, which would include a new store altogether. However, the location, and any future […]

Photo: Google Maps
De Blasio Wants to Remedy Rivington House Scandal with Senior Housing Development on Pike Street

Mayor de Blasio hopes that the key to escaping the Rivington House scandal is an olive branch of senior housing. Indeed, Hizzoner announced yesterday – while his deputy Tony Shorris was being grilled by City Council – a proposal to replace those services lost in the $116 million sale into condos earlier this year. The […]