Brooklyn-Based Union Market Opens at 240 East Houston

Posted on: November 15th, 2012 at 6:19 am by

Union Market is now live. The Brooklyn-based supermarket opened yesterday afternoon at the corner of East Houston and Avenue A after teasing the neighborhood for the better part of two years. The project had been riddled with delays, having initially promised a late-summer 2012 launch date. Local indie gourmet grocers (e.g. Essex Market, E&S, Stop 1 Deli) and Whole Foods are probably not too keen on this news.

Longtime reader Jennifer Kennedy was the first on line to enter the store, and sent along the following images. Looks like a foodie’s wet dream. Price points are similar to the competition. Also, we are told that roses were given to customers upon checkout.

Of course, 240 East Houston was also the site of a terrible rooftop fire back in July 2010. You would have no idea looking at the building now in its upscaled glory.

How do you feel about having Union Market in the neighborhood?

Recent Stories

SantaCon, December 2011
FIGMENT NYC Board Member ‘Costume’ Jim Glaser Resigns in Light of SantaCon Connection

Jim Glaser, a board member of the arts group FIGMENT, abruptly resigned yesterday after it was revealed he is one of the primary organizers of the raucous SantaCon pub crawl in New York City. News of this conflict-of-interest and his ultimate departure broke on a FIGMENT blog post penned by Executive Producer, David Koren. In […]

grenco-science-delancey
Grenco Science Opening a Vaporizer Pop-Up Joint at 101 Delancey Tonight

The Lower East Side is about to unveil another vaping location, albeit temporary. Window leafing in the corner store at 101 Delancey indicates that Grenco Science is poised to open a pop-up vaporizer dispensary here. Expect to find a variety of weed friendly “pens” and accessories like chargers and flavor “tanks.” In a sign of […]

May 2014
Jack Abramcyk’s ‘Cafe Bambi’ on Eldridge Street Proceeds Despite Community Backlash

Jack Abramcyk and former Beatrice Inn doorman Simonez Wolf are together proceeding with plans for the Cafe Bambi project (nee “Chinolita”) on Eldridge Street. The bi-level bar-restaurant concept on the border of Chinatown, first brought to light last spring, is planned for the space previously occupied by Fen Yang Restaurant. A sign currently affixed to the […]

goa-taco-opening-2
Goa-Taco Opening Its Snack Bar on Delancey Street Tonight

Goa-Taco, the food stall vendor veteran of Smorgasburg Jr. in Brooklyn, is ready to begin serving the Lower East Side. We are told that the pop-up snack bar will open at 77 Delancey Street later tonight. A long table dotted with a half-dozen stools currently occupies much of the shoebox real estate. The smallish operation specializes in “fusion” […]

139bowery
11-Story Mixed-Use Tower is Planned for 139 Bowery

New developments in the Bowery lighting district are becoming more commonplace these days. The frequency of property transactions and building renovations seems more frantic than in the past. Just look at what happened at 134-142 Bowery, which collectively netted $45 million last month. Computer printouts on the ground level of 139 Bowery just across the […]