Brooklyn-Based Union Market Opens at 240 East Houston

Posted on: November 15th, 2012 at 6:19 am by

Union Market is now live. The Brooklyn-based supermarket opened yesterday afternoon at the corner of East Houston and Avenue A after teasing the neighborhood for the better part of two years. The project had been riddled with delays, having initially promised a late-summer 2012 launch date. Local indie gourmet grocers (e.g. Essex Market, E&S, Stop 1 Deli) and Whole Foods are probably not too keen on this news.

Longtime reader Jennifer Kennedy was the first on line to enter the store, and sent along the following images. Looks like a foodie’s wet dream. Price points are similar to the competition. Also, we are told that roses were given to customers upon checkout.

Of course, 240 East Houston was also the site of a terrible rooftop fire back in July 2010. You would have no idea looking at the building now in its upscaled glory.

How do you feel about having Union Market in the neighborhood?

Recent Stories

calexico-closed-2
Calexico’s LES Location is Closed for Unspecified ‘Renovations and Repair’

Here’s one out of left field. Truck-to-store mini-chain Calexico suddenly shuttered its Lower East Side HQ at 153 Rivington Street last week. Reason given, as per the computer printout, is “renovations and repair” work. The closure was sudden and somewhat surprising, given that it’s a well-oiled machine and usually fairly full. We spoke to a few […]

olch-orchard
Tie for Thai: Lovely Day Rumored to Open New Spot on Orchard Street

If Lovely Day gets its way, will it be one? We are hearing some chatter of late that the decade-old Lovely Day cafe on Elizabeth Street has grand plans for the Lower East Side. In particular, sources say that the eclectic, yet popular Thai cafe hopes to open a location at 14 Orchard, currently home to […]

38delancey-fallen
Report: Victim Who Fell to His Death at 38 Delancey ‘Appeared to be Drunk’

Early yesterday morning – roughly 2:30am – a 28-year-old man plunged to his death from a sixth-floor balcony at 38 Delancey Street. The victim had been sitting on the balcony railing, facing the building, when he fell backward. CBS New York followed up on the story (amongst many others), and gleaned info from the security […]

bh-dairy-shuttered
B&H Dairy is One Step Closer to Reopening, Yet Frustration Mounts

For the 73-year-old B&H Dairy, the frustration is mounting. Three months after the deadly Second Avenue explosion at its doorstep, reopening is still well on the horizon. Yes, the gears are in motion, but it’s painfully slow. The first DOB permit was issued last week, needed for installation of the requisite $28,000 fire suppression system; […]

clinton-henry
New 2-Way Protected Bike Lane for Clinton Street, Plus Other Traffic Changes Coming Soon

Some major traffic changes are coming soon to the lower third of Clinton Street. This stretch of roadway is often considered by locals to be little more than an off-ramp from the FDR. The Department of Transportation finally recognized some of the safety concerns, and will soon embark on its overall “South Street Greenway” project. […]