“Civilianaire” Replaces Bodega with Trendy Denim at 55 East Houston

Posted on: November 7th, 2012 at 6:09 am by

The trade was inevitable, and most certainly lopsided; necessity is being exchanged for luxury at 55 East Houston. In this case, a bodega for high-end denim.

For awhile there, a war was brewing over the fate of this storefront. The beloved La Cocina Deli that had called the corner of Mott home for many years had provided an invaluable service to those who lived and worked in the vicinity. As we’ve been following, the joint shuttered forever at the end of 2011, at which point the brown paper arrived. Locals mourned the loss of this lifeblood and penned their anger onto the paper. It was a custom that continued well into the plywood reign.

But all that is now ancient history. The shed was removed a couple months ago, revealing a spiffy new storefront with plenty of glass. And there it sat, taunting the neighborhood with its newfound makeover. All revved up with no place to go. That changed yesterday with the placement of teaser banners in the windows. Behold the arrival of the California-based Civilianaire. Quite a gaudy name, no? Well, as you might expect, the gear is priced to match. Jeans from the year-old boutique will cost you at least two hundred apiece.

Necessity for luxury, people.

Recent Stories

unnamed111
Uncapped: For Whom it Tolls, Japan’s BELX2

This lady is so dope. I barely know how to introduce her, so how about a huge Uncapped welcome to BELX2. Straight from Japan. It’s about to get a little tricky up in here. (I’ve left the Japanese lettering so friends in Japan can enjoy as well.); translation here we go… BOWERY BOOGIE: BELX2, thank you […]

Photo: Gothamist
Report: Prosperity Dumpling Prepares its Food in Rat-Infested Back Alley

If this image is any indication, you might not want to eat at the popular Prosperity Dumpling anymore. A neighbor of the establishment shot the above photo and told Gothamist that this kitchen setup in the back alley of 46 Eldridge Street is a regular occurrence. “This appears to be a fixed table that gets […]

kenmare-garage-sale
DHA Capital Files Permits to Demolish the Last Parking Garage on Kenmare Street

The last parking garage on Kenmare Street will fall much sooner than previously thought. DHA Capital – known on the Lower East Side for acquiring 50 Clinton Street for $28.95 million last year – dropped another $50 million on 75 Kenmare this past spring. Sentry Operation Corp. was the seller. Not sitting idle, the developer […]

hanksy-trump-dump-orchard
Hanksy Dumps on Trump, Slight Return

Street artist Hanksy is jumping into the political conversation again, targeting Donald Trump for the second time in the last month. On this go-round, the prolific pun-master employs a fecal rhyme to get his point across. Behold, here at the bottom of Orchard Street, in Hanksy’s usual spot, the Trump Dump. Basically, the message painted on this […]

etal-chrystie-club
Damion Luaiye Will Replace the Experimental Cocktail Club with ‘Et Al’ on Chrystie Street

The Experimental Cocktail Club was seemingly just that. A three-year experiment. The upscale drinking den will soon conclude its three-year engagement at 191 Chrystie Street this month. Neighbors shouldn’t get too comfortable, as a replacement is already waiting in the wings. Requisite handbills announcing the liquor license application for Community Board 3 are now stapled to […]

  • Rima Finzi-Strauss

    Thank you for pointing this out. Who needs all this luxury, over-priced denim in our neighborhood? How many locals will be buying here? Yet another example of gentrification at its worst.

  • CurmudgeonNYC

    A pointless store that adds nothing to the area.