“Civilianaire” Replaces Bodega with Trendy Denim at 55 East Houston

Posted on: November 7th, 2012 at 6:09 am by

The trade was inevitable, and most certainly lopsided; necessity is being exchanged for luxury at 55 East Houston. In this case, a bodega for high-end denim.

For awhile there, a war was brewing over the fate of this storefront. The beloved La Cocina Deli that had called the corner of Mott home for many years had provided an invaluable service to those who lived and worked in the vicinity. As we’ve been following, the joint shuttered forever at the end of 2011, at which point the brown paper arrived. Locals mourned the loss of this lifeblood and penned their anger onto the paper. It was a custom that continued well into the plywood reign.

But all that is now ancient history. The shed was removed a couple months ago, revealing a spiffy new storefront with plenty of glass. And there it sat, taunting the neighborhood with its newfound makeover. All revved up with no place to go. That changed yesterday with the placement of teaser banners in the windows. Behold the arrival of the California-based Civilianaire. Quite a gaudy name, no? Well, as you might expect, the gear is priced to match. Jeans from the year-old boutique will cost you at least two hundred apiece.

Necessity for luxury, people.

Recent Stories

Photo: The Corpse Corps
The World Isn’t Ready for Julian Casablancas + the Voidz

The world isn’t ready for Julian Casablancas + The Voidz. Just like The Strokes were the pioneers of the post punk indie revival, the latest endeavor by Julian Casablancas is exponentially kicking it up a notch in the musical avant-garde. Deceptive in the simplicity of its track titles (“Nintendo Blood,” “Xerox,” “Business Dog”), the band’s latest album Tyranny forces you to take a […]

moscot-band
Moscot has a House Band with Dr. Moscot on Guitar

Moscot rocks out with the best of ‘em. The last two consecutive Thursdays, after hours, we spotted a four-piece band rehearsing inside the Orchard Street store. A double take proved that fourth-generation owner Dr. Harvey Moscot was indeed wielding a six-string (i.e. Fender Stratocaster). Moscot PR tells us that the house band is called “The […]

duchesse-orchard-2
New Orchard Street Bakery ‘Les Jardins de la Duchesse’ Will Carry a Bacon-Wrapped Eclair

Modern Fashion & Style on Orchard Street closed over the summer so that a new French bakery could sling pastries. During those interim months, contractors have been tearing apart the commercial space of 138 Orchard. We heard chatter along the way that the newcomer was some sort of bakery. Confirmation arrived yesterday afternoon with the new store […]

Photo: TH
Councilwoman Margaret Chin Calls for New 25 MPH Speed Limit Signs Along South Street

In a couple weeks (November 7), the city speed limit will shift to the lower default of 25 mph, following legislation that was recently passed into law. Councilwoman Margaret Chin is on the offensive, demanding proper street signage for the most dangerous traffic corridors. In a letter to DOT Commissioner Polly Trottenberg, she singles out […]

aaa-ichiban-closed-2
AAA Ichiban Sushi on Orchard Street Closes Ahead of Ben Shaoul Development

The northeast corner of Orchard and East Houston is slowly giving up the ghost. As we’ve been reporting, controversial landlord Ben “Sledgehammer” Shaoul purchased the L-shaped low-rise strip and is gradually booting the businesses. We lost Bereket and Philly’s Cheese Steak over the summer; Taqueria will soon move up to St. Mark’s Place and received blessings from […]

  • Rima Finzi-Strauss

    Thank you for pointing this out. Who needs all this luxury, over-priced denim in our neighborhood? How many locals will be buying here? Yet another example of gentrification at its worst.

  • CurmudgeonNYC

    A pointless store that adds nothing to the area.