Donatella and D Bar Vet Bringing Brannon’s to 119 Essex Street

Posted on: November 19th, 2012 at 6:09 am by

Smut to sandwiches – that’s the recent retail trajectory of 119 Essex Street. Where heretofore Sunflower Video operated an adult DVD shop, a new restaurant/bar concept is currently underway. And the dude behind this Lower East Side project is a veteran of two popular Chelsea establishments, Donatella and D Bar.

Public documents now confirm that Ron Brannon is opening an eponymous “sandwich shop”at 119 Essex. Yet even before such application materials were submitted to Community Board 3, renovations had already begun on the storefront proper. With curbside dumpster in tow. Months of breakneck construction produced, among other developments, a totally new wooden facade including awning.

Plans call for twelve tables to accommodate forty heads, and one bar in the rear with eleven stools. Patrons can choose from menu items that include roast beef, shrimp po’ boy, and grilled chicken sandwiches. Proposed hours of operation are 11 am to 2 am daily.

With Brannon’s gunning for 119, the escalation of Essex nightlife continues. Weekend crowding is already an issue, no secret there. Nevertheless, management was able to scrounge some thirteen pages of signatures supporting the endeavor ahead of tonight’s SLA meeting. Of course, the validity of such endorsements is always subject for discussion.

Brannon was part of both team Donatella and D Bar. His hospitality and Wall Street experience was included in the application packet, reproduced herewith:

Ron Brannon successfully led the design, construction and operational setup of Donatella restaurant and D Bar in Chelsea New York. He has created an intricate business model to ensure the restaurant’s success and future scalability and continues to expand his responsibilities by being involved in all aspects of restaurant operations, finance, marketing and business development.

Prior to entering into the hospitality industry, Brannon achieved numerous professional accomplishments over his 20 year career on Wall Street. While on Wall Street he held several senior executive positions at some of the most well known financial institutions, such as JP Morgan, Bankers Trust, Merrill Lynch & Co., American International Group (AIG) and most recently, Executive Director and Chief Technology Officer of the sales and trading division at Morgan Stanley.

Recent Stories

falafel-shop-rivington
The Falafel Shop on Rivington Takes a ‘Maintenance’ Break, Should Return Next Week

You may have noticed that the Falafel Shop on Rivington Street wasn’t open all week. An explanation as to why didn’t actually materialize until yesterday. According to a laminate on the shuttered gate, the popular four-year-old Mediterranean joint closed for routine “maintenance,” but should reopen “middle of next week. Eyal Tov founded the Falafel Shop […]

172ludlow-door
In Which a Hell Square Egg Toss Turns Violent

There is a sense among some that Hell Square is regressing to its former violent self after a brief period of baby-step progress. No more, claim neighbors in the DMZ. Case in point was a rowdy incident this past Monday night (late) involving a crew of revelers outside the Hotel Indigo. A tipster tells us that […]

247cherry-rendering-1
The City is About to Screw the LES Waterfront Again with this 1,000-Foot Tower

The city will screw the Lower East Side waterfront by allowing this 1,000-foot tower to proceed. Indeed, the Department of City Planning reversed course this week, and will now hear the case for this monstrosity. This despite the ongoing litigation over the contested few parcels on the backside of Extell’s One Manhattan Square. It’s certainly a […]

155rivington-closed
St. Jerome’s on Rivington Street is Dead, for Real This Time

Okay, so now it’s really happened. Again. The reincarnated St. Jerome’s on Rivington Street – also known as Rivington F+B – is officially kaput. This past Wednesday was its final night in business. The gates are now shuttered for good, capping a decade (including a year-long hiatus) for the establishment. The closure follows two months […]

gracias-mama-work
MTA Brushes off Vehement Local Opposition to ‘Gracias Mama’ Entrance on Rutgers Street

The MTA sees nothing wrong with having a restaurant entrance mere feet from a bustling subway station. Specifically that of Gracias Mama, whose principals (Koorosh Bakhtiar and Nima Garos) are trying to alter their method of operation, which could become a harbinger of overcrowding in a small area. The bold choice to move the front […]