Donatella and D Bar Vet Bringing Brannon’s to 119 Essex Street

Posted on: November 19th, 2012 at 6:09 am by

Smut to sandwiches – that’s the recent retail trajectory of 119 Essex Street. Where heretofore Sunflower Video operated an adult DVD shop, a new restaurant/bar concept is currently underway. And the dude behind this Lower East Side project is a veteran of two popular Chelsea establishments, Donatella and D Bar.

Public documents now confirm that Ron Brannon is opening an eponymous “sandwich shop”at 119 Essex. Yet even before such application materials were submitted to Community Board 3, renovations had already begun on the storefront proper. With curbside dumpster in tow. Months of breakneck construction produced, among other developments, a totally new wooden facade including awning.

Plans call for twelve tables to accommodate forty heads, and one bar in the rear with eleven stools. Patrons can choose from menu items that include roast beef, shrimp po’ boy, and grilled chicken sandwiches. Proposed hours of operation are 11 am to 2 am daily.

With Brannon’s gunning for 119, the escalation of Essex nightlife continues. Weekend crowding is already an issue, no secret there. Nevertheless, management was able to scrounge some thirteen pages of signatures supporting the endeavor ahead of tonight’s SLA meeting. Of course, the validity of such endorsements is always subject for discussion.

Brannon was part of both team Donatella and D Bar. His hospitality and Wall Street experience was included in the application packet, reproduced herewith:

Ron Brannon successfully led the design, construction and operational setup of Donatella restaurant and D Bar in Chelsea New York. He has created an intricate business model to ensure the restaurant’s success and future scalability and continues to expand his responsibilities by being involved in all aspects of restaurant operations, finance, marketing and business development.

Prior to entering into the hospitality industry, Brannon achieved numerous professional accomplishments over his 20 year career on Wall Street. While on Wall Street he held several senior executive positions at some of the most well known financial institutions, such as JP Morgan, Bankers Trust, Merrill Lynch & Co., American International Group (AIG) and most recently, Executive Director and Chief Technology Officer of the sales and trading division at Morgan Stanley.

Recent Stories

Rev-Jen-eviction
Evil Misrahi Realty Evicts a Half-Naked Rev Jen (and Troll Museum) from 122 Orchard Street

Legendary Lower East Side performance artist Reverend Jen has been evicted from her Orchard Street home. This apartment also doubles as the location of the popular Troll Museum. No longer. Building owner, and all around reviled landlord, Misrahi Realty, wielded some muscle by pushing Rev Jen curbside this week. A grinning City Marshal with served Jen, who, […]

113 Stanton St., September 2014
After Years of Harassment, SMA Equities Pimps ‘Penthouse’ Offering at 113 Stanton for $8K

This is the epilogue of a well-tread story about how rent regulated tenants are exploited for the future value of gentry. Same old shit for the one and only Mr. Samy Mahfar. SMA Equities purchased 113 Stanton Street back in 2014, and spent the ensuing two years renovating the upstairs units and roof. All at […]

202bowery-restaurant-supply
Another Bowery Restaurant Supply Company Packs it in

Seven years after its arrival, the restaurant supply company at 202 Bowery is now gone. Amazing Value Restaurant Equipment, as the business is aptly entitled, fled the gold coast last week. We’re told that the operation relocated to Brooklyn. A leasing sign in the window points to Jan Sasson’s brokerage handling the store now. Word […]

247cherry-rendering-1
Behemoth on the Backside: Proposed Cherry Street Tower to Reach 1000 Feet

Extell tends to hog headlines when conversations arise about the changing skyline on the Lower East Side waterfront. Their market-rate tower – One Manhattan Square – will reach peak height of some 80 stories. But the real behemoth is on the backside, so to speak. The Cherry Street tower that will trounce the nearby senior […]

Enrique Cruz (L), Photo: Clayton Patterson
Tonight is the Vote for Gigi Li’s Replacement as CB3 Chair

Community Board 3 nominations have been in since late last month. The fifty members of the advisory body will pick their next leader – the Chairperson seat – at the full board meeting tonight. (The public has no say in the matter.) For the last several years, its been Gigi Li atop the heap. Stepping […]