Donatella and D Bar Vet Bringing Brannon’s to 119 Essex Street

Posted on: November 19th, 2012 at 6:09 am by

Smut to sandwiches – that’s the recent retail trajectory of 119 Essex Street. Where heretofore Sunflower Video operated an adult DVD shop, a new restaurant/bar concept is currently underway. And the dude behind this Lower East Side project is a veteran of two popular Chelsea establishments, Donatella and D Bar.

Public documents now confirm that Ron Brannon is opening an eponymous “sandwich shop”at 119 Essex. Yet even before such application materials were submitted to Community Board 3, renovations had already begun on the storefront proper. With curbside dumpster in tow. Months of breakneck construction produced, among other developments, a totally new wooden facade including awning.

Plans call for twelve tables to accommodate forty heads, and one bar in the rear with eleven stools. Patrons can choose from menu items that include roast beef, shrimp po’ boy, and grilled chicken sandwiches. Proposed hours of operation are 11 am to 2 am daily.

With Brannon’s gunning for 119, the escalation of Essex nightlife continues. Weekend crowding is already an issue, no secret there. Nevertheless, management was able to scrounge some thirteen pages of signatures supporting the endeavor ahead of tonight’s SLA meeting. Of course, the validity of such endorsements is always subject for discussion.

Brannon was part of both team Donatella and D Bar. His hospitality and Wall Street experience was included in the application packet, reproduced herewith:

Ron Brannon successfully led the design, construction and operational setup of Donatella restaurant and D Bar in Chelsea New York. He has created an intricate business model to ensure the restaurant’s success and future scalability and continues to expand his responsibilities by being involved in all aspects of restaurant operations, finance, marketing and business development.

Prior to entering into the hospitality industry, Brannon achieved numerous professional accomplishments over his 20 year career on Wall Street. While on Wall Street he held several senior executive positions at some of the most well known financial institutions, such as JP Morgan, Bankers Trust, Merrill Lynch & Co., American International Group (AIG) and most recently, Executive Director and Chief Technology Officer of the sales and trading division at Morgan Stanley.

Recent Stories

duster ua
Uncapped: Back to the Train Yards with the Legendary DUSTER UA

My fellow readers! It’s been a long time, I shouldn’t have left you without a dope rhyme to step to. We are BACK. It’s summer, the walls are primed, the paint’s been purchased, and we are doing big things with our Uncapped re-up. Head to Lovecraft on Avenue B tomorrow; we’re having a show!  One of the […]

151ludlow-inutilious-retailer
Capturing the ‘Inutilious Retailer’ Before the Ludlow Store Shutters and the Building is Upscaled

It’s last call for the Ludlow Street store that sold nothing. The Inutilious Retailer at 151 Ludlow Street – where people can take anything from the store but must create replacement art to swap – is closing on Sunday. Photographer Nick McManus captured a few images from the final days and sent them along. Here’s one. […]

mtv-video-year
MTV Enlists Local Street Artists for VMAs Murals on the LES

MTV hit the street earlier this week to help promote its annual summer tentpole. The channel enlisted several artists to help promote this year’s Video Music Awards, returning to New York City for the first time in three years. Participants in the commissioned project – Hektad, Queen Andrea, giz, and Damien Mitchell – painted several […]

Robert Lopez with Chico
Owner of ‘Lower East Side’ Trademark is Now After Forever 21

When you own the trademark to the Lower East Side as it appears on clothing, it’s a busy life of litigation. Robert G. Lopez is at it again. The small business owner, who owns LES Clothing Company (and formerly a store on Clinton Street), is now suing Forever 21 for usage of “LES NYC” branding. This […]

kenmare-bollards
DOT Installs Traffic Calming Measures at Known Kenmare Street Bottleneck

One dangerous downtown intersection is now a bit safer. The western terminus of Kenmare Street, where it abuts Lafayette, now sports a permanent installation of flexible bollards. As an extension of the Williamsburg Bridge exit ramp, this particular intersection is known as one of the worst bottlenecks in the area. So much so that a […]