[Photo: Jeffery Jones]
A number of downtown businesses are spearheading a relief initiative this weekend to help deliver essentials to the Sandy-battered Rockaways
. The collective of enterprises comprising Gin Lane Media, Saturdays NYC, The Smile, Cantora Records, Whitmans, and Raise Cache together formed a non-profit organization called Rockaway Relief
to help rebuild the seaside community. We are told that the crew already arranged for a convoy of vans to transport some 300 volunteers to the Queens coastline this weekend. Both Saturday and Sunday.
The short-term goal goal is to help clear out houses, distribute goods, and provide aid to those most affected by Hurricane Sandy. Those interested in volunteering are asked to pay $5 to secure a seat on the trip, with all proceeds earmarked for the cleanup effort. Head here for more info.