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16 Handles Opens at 240 Lafayette Tomorrow
So, that new 16 Handles that we first told you about at 240 Lafayette Street is actually a flagship for the brand. This according to a recent press release from corporate. The outpost opens tomorrow morning at 11:30 am, and the first sixteen frozen fiends to check in via Foursquare will receive free froyo for a year. MTV’s Real World star Davis Mallory is to DJ from 3 – 6 pm.
Here’s more about this alleged “state-of-the-art” 16 Handles flagship, which boasts a “froyo wall” and party room for social functions:
Located at 240 Lafayette Street, between Prince and Spring streets in trendy SoHo, 16 Handles’ new state-of-the art location includes a contemporary ‘froyo wall’ that houses 16 rotating flavors of premium frozen yogurt, a fully loaded toppings bar, two 80-inch media players and a party room that can be reserved for social functions. The 1,500 sq. ft. store features a sleek, multi-dimensional design that highlights the brand’s commitment to the environment with elements such as eco-friendly lighting, the integration of sustainable textiles and graphics that bring the outside in.