Microsoft Turns 42nd Street Shuttle Pink to Promote Surface Tablet

Straphangers riding the Shuttle from Times Square to Grand Central are in for an unwelcome surprise. Subway cars beneath the Deuce are currently decked out in bright pink. Holiday wrapping.

This latest visual assault – unpretty in pink – is sponsored by Mircrosoft to promote its underwhelming Surface tablet. It’s not just a color change, though. The computer conglomerate also installed mini video screens that play product ads on loop. You know, in case you had zero idea what was happening here.

As Mashable notes, the move to promote Surface is a total sneak attack, with no indication of said branding on the exterior of the trains.

Do you think subway advertising is getting too aggressive?