Microsoft Turns 42nd Street Shuttle Pink to Promote Surface Tablet

Posted on: December 18th, 2012 at 6:48 am by

[Photo: Mashable]

Straphangers riding the Shuttle from Times Square to Grand Central are in for an unwelcome surprise. Subway cars beneath the Deuce are currently decked out in bright pink. Holiday wrapping.

This latest visual assault – unpretty in pink – is sponsored by Mircrosoft to promote its underwhelming Surface tablet. It’s not just a color change, though. The computer conglomerate also installed mini video screens that play product ads on loop. You know, in case you had zero idea what was happening here.

As Mashable notes, the move to promote Surface is a total sneak attack, with no indication of said branding on the exterior of the trains.

Do you think subway advertising is getting too aggressive?

Recent Stories

95 Allen St., future home of Empanada Mama
Empanada Mama Breaks Ground on Allen Street; Full Liquor License Sought

Empanada Mama is heading toward full upgrade in every sense of the word. Not only will the Colombian joint open a much larger location south of Delancey this spring, but it’s also on the hunt for an OP liquor license. As previously reported, Empanada Mama last month signed a lease at 95 Allen Street, formerly home […]

bieber-billboard-1
Someone Shot Paintballs at Justin Bieber’s Calvin Klein Ad on East Houston

The brief respite from Justin Bieber’s bod (which may or may not be Photoshopped) in NoHo came to an end earlier this week. Calvin Klein hoisted the second in the series of ad banners at its token spot above East Houston, this after days of indecision. And the haters have apparently come out of the […]

The Lams of Ludlow Street, Photo: Thomas Holton
This Photographer Followed One Family on Ludlow Street for 12 Years

Photographer Thomas Holton didn’t grow up in Chinatown, but felt a strong connection to the neighborhood. His grandparents had lived there, and he always saw it as more than a tourist destination. While spending a few months in 2002 accompanying a housing advocate who worked in the area, Holton met the Lam family, a couple […]

pier35-2
Looking at the Lack of Substantial Progress at Pier 35 [PHOTOS]

2015 saw the deliverance of a mostly-complete East River Esplanade at Rutgers Slip. Exercise equipment, basketball courts, and bocce sandboxes were all unveiled a year ago. But not really for the adjacent pier, which was supposed have wrapped by now. The first concrete progress (pun intended) of the future Pier 35 is now visible, albeit […]

174rivington-bar
Art Lounge Debuts at 174 Rivington Street, Replacing Red Velvet

There is a new art-themed bar that soft-launched at 174 Rivington Street this week, thereby replacing Red Velvet. The newcomer took the address as its namesake. 174 Rivington Bar – opened by Luca Carucci and Joseph Peraino – is filling the shoes of a problem predecessor. Red Velvet previously held court here for nearly five […]