Brian Procell Opens Vintage Boutique at 5 Delancey

Posted on: January 8th, 2013 at 10:18 am by


Brian Procell has an eye for vintage. His involvement in Consortiums at 5 Delancey helped make it a must-stop for many. However, the shop vacated the block around Labor Day of last year after four years in business, leaving the space a dormancy for the interim. That changed last week with the return of Procell and his new eponymous store.

What’s old is certainly new again. That tired cliche is basically the gist behind Procell, a throwback boutique that specializes in gently-used items from the late-1980s and 1990s. In a way, the newcomer vintage venture boasts a collection that resembles a cross between a teenage bedroom and thrift shop. There’s a display case dedicated to random paraphernalia like rare Keith Haring pins and patches, Trolls, and even a cassette single of “Smells Like Teen Spirit.” Elsewhere in the store are Bartman stuffsacks, Japanese North Face backpacks, lightly-worn child Nikes, and old-school American-made apparel (need a museum to see that shit now).

Do you think Procell is a relevant addition to the block?

Recent Stories

2011-06-19 09.16.20
Uncapped: DG Through the Eyes of ELO

We are changing gears this week. Still graff, but from a very different perspective. Uncapped readers, welcome ELO. She has offered us her version of DG’s beginning in graff and their life together. From her heart to your eyes. Get your tissues ready. For real. BOWERY BOOGIE: ELO, thank you for joining us. As best you can, tell us […]

Metrograph Cinema Aims to Open on Ludlow Street in February 2016

The much-anticipated Metrograph theater possesses all the proper traits to woo the Lower East Side. Cinema arts, check; bombastic claims of returning the glamor of cinema to New York City, check; bolstering neighborhood creativity, check. Throughout this months-long construction period, it doesn’t seem as though there will be any bureaucratic impediment to opening the 8,853 […]

Essex Dollar Plus is Out of Business After 4 Years in Gotham Court

It would appear that Gotham Court is cleaning house. Some five months after Hubb NYC purchased the frat complex for $29.1 million, one of its more reliable retail tenants vanished. The no-frills Essex Dollar Plus officially called it quits last week after four years in business. The store space at 149 Essex has since been stripped […]

Kevin Lyons Paints Kooky Monster Mural for Rag & Bone

The season turns, and with it the artwork on display at the Rag & Bone outpost just off the Bowery. Buff Monster’s prior output has been, well, buffed and a new artist in step to fill the void. Expounding on the overall monster-on-canvas theme – in time for Halloween, of course – graphic designer Kevin […]

Rhone Apparel Opening Pop-Up Shop for its ‘Activewear’ Brand on Lafayette Street

With the funky Bess boutique gone from SoHo, a replacement is found. A temporary one, at that. It took seven months, but there is now life anew at 298 Lafayette Street. Window wrapping on premise announces the imminent opening of a new temporary shop from Rhone Apparel. The brand specializes in athletic gear such as […]

  • dee_snutz

    closing in 5… 4… 3…