Brian Procell Opens Vintage Boutique at 5 Delancey

Posted on: January 8th, 2013 at 10:18 am by

5-delancey-procell

Brian Procell has an eye for vintage. His involvement in Consortiums at 5 Delancey helped make it a must-stop for many. However, the shop vacated the block around Labor Day of last year after four years in business, leaving the space a dormancy for the interim. That changed last week with the return of Procell and his new eponymous store.

What’s old is certainly new again. That tired cliche is basically the gist behind Procell, a throwback boutique that specializes in gently-used items from the late-1980s and 1990s. In a way, the newcomer vintage venture boasts a collection that resembles a cross between a teenage bedroom and thrift shop. There’s a display case dedicated to random paraphernalia like rare Keith Haring pins and patches, Trolls, and even a cassette single of “Smells Like Teen Spirit.” Elsewhere in the store are Bartman stuffsacks, Japanese North Face backpacks, lightly-worn child Nikes, and old-school American-made apparel (need a museum to see that shit now).

Do you think Procell is a relevant addition to the block?

Recent Stories

ludlow-funeral-home-cleanup-1
Sidelined by Fire, Ludlow Street Funeral Home Begins Road to Resurrection

Two months after a fire sidelined the Boe Fook Funeral Home on lower Ludlow Street, the rebuilding process has begun. Late in the evening of March 14 a fire sparked on the ground floor of the establishment. It’s believed that the cause of the blaze was a ceremonial fireplace used for burning paper inscribed with […]

simple-eldridge-open
‘Simple’ Authentic Food Brings Poké Bowls and Bento Boxes to 109 Eldridge Street

A faded banner atop the storefront of 109 Eldridge Street had promised “Simple Authentic Food” for months. Ownership is finally making good on that promise. After a year-long period of dormancy, workers just finished converting the popular five-table Nagasaki Sushi joint into something called “Simple.” So simple, in fact, that it’s not immediately clear what […]

OTB ghost signage on Delancey St., April 2010
LES-Based ‘Off Track Betty’ Premieres at Brooklyn Film Festival Next Month

Off Track Betty, the low-budget short shot exclusively on 16mm film, will see its world debut next month. It’s slated to appear twice during the Brooklyn Film Festival, on June 5 and June 10. Shot exclusively on 16mm film, Off Track Betty is a twenty-minute narrative short about a longtime resident who realizes she no […]

rivington-house-empty-2
Workers Spotted Clearing out Furnishings from Rivington House this Week

Over at the Rivington House, a demolition crew is currently clearing out the premises. The loading dock on the Forsyth front has been open the last few days while idling garbage truck and dumpster received a healthy meal of interior furnishings. Of course, it should be noted that there is still a full stop work […]

171bowery
171 Bowery ‘Development Site’ Hits the Market for $12.5M

“OBEY the future; Join the most exciting avenue in NYC.” That’s the proclamation from a new real estate listing circulating for 171 Bowery. The four-story tenement building, located just south of Delancey Street (and across from the ascending CitizenM monstrosity), is now on the open market as a $12.5 million “development site.” Jan Sasson of the […]

  • dee_snutz

    closing in 5… 4… 3…