Civilianaire “Americana” Boutique Opens Today at 55 East Houston
Nolita will conceivably stop at nothing until all storefronts become unaffordable, high-end boutiques. So, newcomer Civilianaire fits into that math quite nicely. Part of the equation, however, was the subtraction of a bodega lifeblood for many in the community. The long-running La Cocina Deli at 55 East Houston Street. Its closure last year prompted an epic street-level backlash not often seen in these parts.
Then the inevitable was announced (natch) back in November – a California-based threads shop that specializes in “classic Americana.” A designation that translates into plenty of coin (e.g. denim at $200). During this short interim, the interior was remodeled and refaced with white antiseptic flair. But we are now amidst the final push to official launch. Display cases, lighting fixtures, mannequins, and some product arrived earlier this week.
The pieces are still coming together, but we’re told that Civilianaire will nevertheless soft open today.