EMM Group Adds Neon Signage for The General and Finale at 199 Bowery

Posted on: January 14th, 2013 at 6:09 am by

emm-bowery-neons-1

Open just shy of two months at 199 Bowery, EMM Group’s Lower Eastpacking triple-threat is now a bit more visible. Its block-long facade was barely ready upon launch, with wires protruding and ghetto signage in the windows. But that’s been remedied. Last Friday, new neon marquees were introduced for both the General and Pascha joint-venture Finale, the latter of which boasts a big-bulb, theater-style housing. The “A” in Finale didn’t last the weekend, though.

Described by Thrillist as a “three-sectioned, red-and-gold, graffiti-laden temple on the Bowery,” the General features a “modern Asian” menu by Top Chef winner Hung Huynh. With the added exterior flair and requisite pay-to-play press, it’s now more officially serving. What populace, we know not. Bitter still is the aftertaste of this club-complex on the Bowery mid-section, where many building residents and neighbors feel hoodwinked by the third liquor license added here.

emm-bowery-neons-2

Just wait til warm weather when the eighty-foot-long garage door facade opens up to the elements as “canopy” for sidewalk dining. Right next to the Andrews Hotel…and the M103 bus stop…and constant traffic, both foot and vehicular. Enjoy that meal with a healthy glass of fumes from that eighteen-wheel oil tanker.

Recent Stories

High Rents Force ‘Prema Hair’ from 101 Stanton Street After its $12.9M Sale

No sooner did 101 Stanton Street change hands than this enormous, eye-grabbing leasing banner appear above the corner store. It seems rather apparent that the new owners now want the Prema Hair salon gone from the ground-floor retail. You’ll recall that a small consortium of real estate firms – Penn South Capital, Conway Capital, and […]

LUNGS Harvest Arts Festival is Happening this Weekend

The 6th Annual LUNGS Harvest Arts Festival is happening this weekend, and promises plenty of local entertainment and creative craftsmanship throughout more than 50 community gardens spread across Lower Manhattan. Just a few of the many highlights partaking in this year’s festival include fairy tale puppetry by the Czechoslovak-American Marionette Theatre, a thought provoking look […]

Cafe Grumpy Reclaims Adjacent Store at 13 Essex Street for ‘Training Lab’

With Factory Tamal now up and running on Ludlow Street, its former location is back in the hands of its maker, so to speak. Cafe Grumpy just reclaimed the other half of its Essex Street coffee shop. We are told that the south store of 13 Essex Street – formerly the cafe’s on-premise bakery – […]

In What was American Apparel, ‘Dr Smood’ Health Eatery Debuts on East Houston

The doctor is now seeing patients. Customers, rather. Dr Smood, the health eatery that offers “smart food for a good mood,” opened the doors to its Lower East Side location this week. As you might expect, the new “organic boutique cafe” at the corner of Orchard and East Houston Streets carries with it an antiseptic […]

Another Look at the 7-Story Rental to Destroy 200-Year-Old Federal Row Houses on Grand Street

A row of historically significant Grand Street buildings is one step closer to demolition. Applications were filed with the city last week to erect the seven-story residential structure at 282-286 Grand Street. We first broke news of this development back in April. The property owner – former oncologist-cum-art dealer Marc Straus – has major plans […]