EMM Group Adds Neon Signage for The General and Finale at 199 Bowery

Posted on: January 14th, 2013 at 6:09 am by

emm-bowery-neons-1

Open just shy of two months at 199 Bowery, EMM Group’s Lower Eastpacking triple-threat is now a bit more visible. Its block-long facade was barely ready upon launch, with wires protruding and ghetto signage in the windows. But that’s been remedied. Last Friday, new neon marquees were introduced for both the General and Pascha joint-venture Finale, the latter of which boasts a big-bulb, theater-style housing. The “A” in Finale didn’t last the weekend, though.

Described by Thrillist as a “three-sectioned, red-and-gold, graffiti-laden temple on the Bowery,” the General features a “modern Asian” menu by Top Chef winner Hung Huynh. With the added exterior flair and requisite pay-to-play press, it’s now more officially serving. What populace, we know not. Bitter still is the aftertaste of this club-complex on the Bowery mid-section, where many building residents and neighbors feel hoodwinked by the third liquor license added here.

emm-bowery-neons-2

Just wait til warm weather when the eighty-foot-long garage door facade opens up to the elements as “canopy” for sidewalk dining. Right next to the Andrews Hotel…and the M103 bus stop…and constant traffic, both foot and vehicular. Enjoy that meal with a healthy glass of fumes from that eighteen-wheel oil tanker.

Recent Stories

icp-bowery-open
Hope and Empowerment Explored with ICP-Bowery Mission Collaborative

The International Center of Photography is extending its reach down the Bowery. With its base of operations open just over five months, the institution is already weaving into the fabric of the neighborhood by way of collaborations. The latest being with the Bowery Mission. Several Bowery Mission community members and staff recently went on a “Guided Tour of […]

grand-tile-essex-1
Essex Street Tiling Warehouse Relocating to Brooklyn After 34 Years on the LES

Grand Tile Corp., a Lower East Side flooring warehouse that’s been located in and around lower Essex Street for decades, is packing it up. Heading out to Brooklyn with the rest of ’em. The handwritten poster in the front window announces the news. By the end of this month, the new headquarters will be located […]

hester-street-ocafe-1
‘O Cafe’ Won’t Open on Hester Street Until the ‘Beginning of Next Year’

O Cafe is off the rails, and won’t open on Hester Street for another couple months yet. Argentinian chef-slash-potter Fernando Aciar is poised to bring the Greenwich Village-based restaurant and artist workshop to the two commercial spaces comprising 61 Hester Street. Ever since the announcement earlier this fall, there has been movement inside both stores. […]

tapeo29-closed
Tapeo29 Ended its 12-Year Run on Clinton Street Last Week

Spanish tapas standby on Clinton Street, Tapeo29, ended its run on the block last week, capping twelve years in the area. Owner Ofir Yaloz didn’t specify a reason for the closure, noting only that the decision was “personal.” There might be plans for a new restaurant in the future, but no details beyond that nugget […]

taco-recipes-antisemitism
Antisemitism Strikes Taco Recipes Vestibule on Essex Street

Last week, reports surfaced that antisemitic incidents are surging in the days following Trump’s election a month ago. Around here, it’s usually graffiti attacks like the spray-job at Adam Yauch Park in Brooklyn. And here’s one closer to home at Essex Street. “Jew Man” is scrawled on the vestibule of Taco Recipes at number 23, […]