EMM Group Adds Neon Signage for The General and Finale at 199 Bowery

Posted on: January 14th, 2013 at 6:09 am by

emm-bowery-neons-1

Open just shy of two months at 199 Bowery, EMM Group’s Lower Eastpacking triple-threat is now a bit more visible. Its block-long facade was barely ready upon launch, with wires protruding and ghetto signage in the windows. But that’s been remedied. Last Friday, new neon marquees were introduced for both the General and Pascha joint-venture Finale, the latter of which boasts a big-bulb, theater-style housing. The “A” in Finale didn’t last the weekend, though.

Described by Thrillist as a “three-sectioned, red-and-gold, graffiti-laden temple on the Bowery,” the General features a “modern Asian” menu by Top Chef winner Hung Huynh. With the added exterior flair and requisite pay-to-play press, it’s now more officially serving. What populace, we know not. Bitter still is the aftertaste of this club-complex on the Bowery mid-section, where many building residents and neighbors feel hoodwinked by the third liquor license added here.

emm-bowery-neons-2

Just wait til warm weather when the eighty-foot-long garage door facade opens up to the elements as “canopy” for sidewalk dining. Right next to the Andrews Hotel…and the M103 bus stop…and constant traffic, both foot and vehicular. Enjoy that meal with a healthy glass of fumes from that eighteen-wheel oil tanker.

Recent Stories

To Live in a Tiny Lofted Studio Behind this LES Gallery

Behind the non-descript MAW gallery on Henry Street is a cramped cubbyole studio. And it can now be yours. It appears that the gallery listed the 300 square-foot studio on Craigslist, and currently seeks transient tenants. The furnished apartment features a lofted bed, futon, “exposed brick and a minimalist design.” There is also a doorway […]

Citi Bike Dock Returns to Straus Square After Month-Long Hiatus

Motor vehicle traffic through Straus Square may have terminated, but the bike share just resumed. In other words, the Citi Bike dock returned to the new pedestrian plaza yesterday after a month-long hiatus. The brief reprieve was timed to coincide with the recent resurfacing of the roadway between Rutgers Street and East Broadway. Crews installed […]

MUD Coffee Returned to Astor Place this Week with Astor Plate Kiosk

With years of construction upgrades finally in the rearview, the redesigned Astor Place just brought more food options to the area. And with familiar faces. MUD Coffee (sans truck) made its return this week as part of a new snack stand by Perry Mallas called Astor Plate. The Village Alliance, the business improvement district behind […]

Not a Done Deal: Pols Push City Planning to Deny Waterfront Supertalls in Two Bridges

Elected officials and vocal community leaders are rallying this morning against three new supertall towers poised to invade the Two Bridges coastline (10am, 80 Rutgers Slip). The group, which counts Councilwoman Margaret Chin and Borough President Gale Brewer, will reaffirm the position that the developments are not a done deal. It’s a stunt meant to […]

Schiller’s Liquor Bar Closes for Good on August 13

Storied McNally haunt, Schiller’s Liquor Bar, has less than a month to live. Employees are telling customers that the last day in business is probably August 13. As previously reported, the fourteen-year-old bar has fallen victim to a substantial rent hike. Management announced the imminent closure back in May with an email blast explaining the […]