EMM Group Adds Neon Signage for The General and Finale at 199 Bowery

Posted on: January 14th, 2013 at 6:09 am by


Open just shy of two months at 199 Bowery, EMM Group’s Lower Eastpacking triple-threat is now a bit more visible. Its block-long facade was barely ready upon launch, with wires protruding and ghetto signage in the windows. But that’s been remedied. Last Friday, new neon marquees were introduced for both the General and Pascha joint-venture Finale, the latter of which boasts a big-bulb, theater-style housing. The “A” in Finale didn’t last the weekend, though.

Described by Thrillist as a “three-sectioned, red-and-gold, graffiti-laden temple on the Bowery,” the General features a “modern Asian” menu by Top Chef winner Hung Huynh. With the added exterior flair and requisite pay-to-play press, it’s now more officially serving. What populace, we know not. Bitter still is the aftertaste of this club-complex on the Bowery mid-section, where many building residents and neighbors feel hoodwinked by the third liquor license added here.


Just wait til warm weather when the eighty-foot-long garage door facade opens up to the elements as “canopy” for sidewalk dining. Right next to the Andrews Hotel…and the M103 bus stop…and constant traffic, both foot and vehicular. Enjoy that meal with a healthy glass of fumes from that eighteen-wheel oil tanker.

Recent Stories

Site of Mass Displacement: A Chinatown Gentrified by Galleries [Op-Ed]

The following was written by Liz Moy of the Chinatown Art Brigade. There is an ongoing perception that Manhattan’s Chinatown has stayed relatively the same throughout the years whilst other low-income neighborhoods of color have been overtaken by gentrification. Ask someone how Chinatown fares in an increasingly unaffordable city and they’ll likely say, at least […]

Matthew Silver, the 2014 Mr. Lower East Side
Off Cycle ‘Mr. Lower East Side Pageant’ Returns Tomorrow Night … in Ridgewood

Surprise! The Mr. Lower East Side Pageant returns tomorrow night, some four months earlier than usual. Unlike earlier this year, the iconic underground beauty contest won’t be anywhere near its namesake neighborhood. This time, for the 17.5th annual event, the shenanigans will go down at the Footlight Bar in Ridgewood, Queens. You’re probably wondering about the off-cycle nature […]

2nd Annual ‘Lower East Side Cider Fest’ is Happening on Sunday

The orchards are, in fact, coming back to Orchard Street … albeit temporarily. With apple picking season wrapping up, the 2nd annual Lower East Cider Fest is kicking off this weekend, as part of the larger “Cider Week NYC” celebration happening throughout the – wait for it – Big Apple. The event will showcase notable cider makers and apple growers […]

Clinton Street ‘Casita’ Tree Tunnel Uprooted for Good

The arboreal attraction (and known rat hangout) at the southeast corner of Clinton and Stanton Streets is officially kaput. That’s right, no more tree tunnel. A chainsaw crew arrived last week to chop and uproot the leaning line of trees comprising the overhang. This was a complete removal, unlike the trim of overgrowth that transpired […]

Delancey Street Gets its First LinkNYC Kiosk

Yesterday afternoon, the city unveiled the first LinkNYC pornhub kiosk for Delancey Street. It’s situated just east of the Bowery, where these things are multiplying faster than gizmo in a swimming pool. The 9-foot-6-inch unit is not yet active, though. LinkNYC stations have been criticized pretty much from the get-go. In league with the soulless […]