EMM Group Adds Neon Signage for The General and Finale at 199 Bowery

Posted on: January 14th, 2013 at 6:09 am by

emm-bowery-neons-1

Open just shy of two months at 199 Bowery, EMM Group’s Lower Eastpacking triple-threat is now a bit more visible. Its block-long facade was barely ready upon launch, with wires protruding and ghetto signage in the windows. But that’s been remedied. Last Friday, new neon marquees were introduced for both the General and Pascha joint-venture Finale, the latter of which boasts a big-bulb, theater-style housing. The “A” in Finale didn’t last the weekend, though.

Described by Thrillist as a “three-sectioned, red-and-gold, graffiti-laden temple on the Bowery,” the General features a “modern Asian” menu by Top Chef winner Hung Huynh. With the added exterior flair and requisite pay-to-play press, it’s now more officially serving. What populace, we know not. Bitter still is the aftertaste of this club-complex on the Bowery mid-section, where many building residents and neighbors feel hoodwinked by the third liquor license added here.

emm-bowery-neons-2

Just wait til warm weather when the eighty-foot-long garage door facade opens up to the elements as “canopy” for sidewalk dining. Right next to the Andrews Hotel…and the M103 bus stop…and constant traffic, both foot and vehicular. Enjoy that meal with a healthy glass of fumes from that eighteen-wheel oil tanker.

Recent Stories

Photo: Dennis Archer
The Decades-Old Broome Street Firehouse is Now a Pile of Rubble

It’s a theme repeated ad nauseum on this site. An historic structure on the Lower East Side reduced to rubble. Such is the case (again) with 185 Broome Street, the old firehouse building that dated (note, past tense) back to the 1930s. The tidal wave of Essex Crossing is crashing … and crushing. It only […]

The Bowery near Prince St.
20 Photos from the (Very Different) Lower East Side of the 1980s [PHOTOS]

Thirty-year Lower East Side resident Steve Butcher recently emailed us to share a trove of archival images of the “good old bad days.” The 88-shot collection – dating back to the early eighties and nineties – further illustrates a neighborhood almost unrecognizable (nay, unfathomable) to today’s residents. We see the context and character that preceded […]

cafe colonial goodbye
It’s Been 5 Years Since Cafe Colonial Shuttered

It was exactly five years ago that Cafe Colonial concluded its run at 73 East Houston Street. The longtime favorite – here at the corner of Mulberry for fifteen years – shuttered back on May 25, 2010 thanks to tripled rent. And what could afford that but flashy boutique chain Rag & Bone? Rag & […]

Photo: Gilf's Instagram
Street Artist GILF Notes the “Gentrification in Progress” at 190 Bowery

Street artist GILF returned to the Lower East Side in the overnight hours to provide some illicit commentary to the iconic Germania Bank Building at 190 Bowery. For a brief period, the staircase was condoned off with her token “Gentrification in Progress” tape. Her goal with the exhibition is a discussion of the “rising rent […]

102 Norfolk St., July 2014
DOH Implements New Lead Dust Procedures in Response to Mahfar Tenant Harassment

Those following the saga of Samy Mahfar (aka SMA Equities) know that the controversial landlord subjected tenants to hazardous lead levels in at least two of his many Lower East Side Holdings. For instance, tests conducted by the Department of Health concluded that 102 Norfolk Street boasted 2,900 times the legal limit. The scary exposure became […]