Jimmy Page & Gary Clark, Jr. Shilling for Varvatos

Posted on: January 23rd, 2013 at 6:28 am by

varvatos-jimmy-page

Living rock god ZOSO is now shilling for John Varvatos. That’s right, Led Zeppelin guitarist Jimmy Page is the latest luminary to model for the high-end, music-oriented boutique, offering services for the spring/summer 2013 campaign. However, the new series of ads has the slinger sharing the mantle with popular Texan upstart Gary Clark, Jr.

The fashionable twosome joins an esteemed stable of rock stars that previously endorsed for Varvatos in years past – Paul Weller, Iggy Pop, Perry Farrell, and Green Day.

[via Telegraph UK]

Recent Stories

spiritual-america-closed
Spiritual America Boutique Quits 5 Rivington Street

Spiritual America followed its Lower East Side address-mate Cutie Room into the dark oblivion, having closed up shop last week. Last month was its three-year anniversay at 5 Rivington Street; this month is a bit less celebratory. The women’s boutique shuttered without much announcement to the neighborhood. Its window leafing – somewhat scraped off – […]

graffiti-wall-redux
Workers Are Assembling the New Bowery Graffiti Wall Encasement

The oft-photographed, paint-covered concrete slab at Bowery and East Houston – colloquially referred to as the “graffiti wall” – is going into hiding again. Os Gemeos’ mural from 2009 had been exposed for about a month earlier this fall, essentially as a reminder that art still existed here during construction activities next door. Workers have […]

neighborfood
Two Bridges ‘NeighborFood’ Grocery Guide Launches on Digital Platforms

With Pathmark deep in the rearview mirror and a grocery replacement on Cherry Street in the distant future, the Two Bridges Neighborhood Council continues its valiant efforts to ensure residents retain access to affordable food options. Pathmark was a dump, but one that offered a significant convenience factor to the mass of humanity in the immediate […]

Photo: Danny Bowien
Mission Chinese Food Reopened its Reboot on East Broadway; Announces Christmas Collaboration with Russ & Daughters

After mucho silence, this was the weekend of Mission Chinese Food… Mission Chinese Food is now open at 171 East Broadway. Chef-owner Danny Bowien announced the news Friday evening via a series of Instagram shots. And with authority, too – check out that epic photo. The caveat here, though, is that the restaurant is only […]

nypd-arrest-east-broadway
Plainclothes Officer Who Punched a Lower East Side Teen During Arrest is Suspended

An arrest on East Broadway last Monday made national headlines when a plainclothes officer was seen punching a teenage perp while already subdued. The incident was caught on camera and stirred up a raft of controversy, especially given the tense climate in the wake of the Eric Garner and Michael Brown cases (or lack thereof). […]