MOSCOT Now Carries Helm Equities Leasing Signage

Posted on: January 7th, 2013 at 6:18 am by

moscot-leasing-1

It’s a sight not seen onsite in eons. Last Thursday, new owner Helm Equities unveiled a triple-threat of leasing banners at 118 Orchard Street, the longtime home of MOSCOT since 1937. It’s the first overt visual street confirmation of the move to 108 Orchard since we broke news of the departure back in October. Following suit, the classic eyewear company also installed its own announcements – pithy posters on both sides of Delancey.

moscot-leasing-3

Of lesser attention, though, is the fact that budget newcomer Concourse is being forced from its seven-month perch. It’s currently amidst a fire-sale of inventory ahead of imminent closure.

Don’t be fooled by the advent of Helm leasing signage, though. The two-story MOSCOT building is likely still slated for the wrecking ball sometime in the near future. As previously revealed here, zoning documents indicate that the two parcels at the corner of Orchard Street were recently combined into one zoning lot. The owner apparently granted the developer “permanent, irrevocable and perpetual easement for light and air over entire parcel.” Yet the legalese is ambiguous – “demolish or renovate the existing building and construct a new building all on the developer land.”

moscot-leasing-2

And the Wall Street Journal confirms this demolition kernel of the story, noting that:

Helm Equities bought the building in June for $4.8 million with plans to redevelop a mixed-used building—ideally a flagship national retailer—said Helm owner David Escava.

Recent Stories

Photo: Splitsville Bowling
‘Splitsville’ Luxury Lanes Confirmed as Essex Crossing Bowling Alley in Site 1

A subterranean bowling alley is coming to Site 1 of Essex Crossing. That much has been known for years. But the identity of the establishment is not Bowlmor, as previously believed. Instead, it’s a “boutique” affair by retro-style bowling brand Splitsville Luxury Lanes. According to the scoop in the Daily News, Splitsville will occupy 17,000 […]

conbody-workout
Prison Cell Bootcamp Studio ‘ConBody’ Debuts at 38 Delancey Street

This cleaned-up con artist sure has a workout for you. Coss Marte – a former drug dealer who served four years of a seven-year sentence – returned to his native Lower East Side to open a new workout studio. CossAthletics debuted a couple months ago inside the condoplex at 38 Delancey Street (2nd floor) and immediately […]

crg-gallery-chrystie
Chelsea’s CRG Gallery is Moving to Chrystie Street Next Fall

It’s a total cliche at this point. Small Chelsea gallery wooed by the Lower East Side packs up the showroom and moves. This narrative has been repeated time and again the last decade. The latest art house to hop onto this proverbial bandwagon – CRG Gallery. CRG Gallery will soon reopen in 195 Chrystie Street. […]

Lou Reed
Talking CBGB, Punk, and Warhol with Photographer Bobby Grossman [INTERVIEW]

Most of my friends know that I’m a New York City history freak. I’ll probably annoy you when I walk down the street telling you the history of some random tenement on the corner of some random street in the LES. Lately, though, I’ve found myself reading numerous books on the 60s/70s/80s NYC music scene, […]

Photo: NYC Municipal Archives
On the Ground 7 Years Before the Essex Street Market Became a Reality [PHOTOS]

In the coming years, each of the Essex Street Market buildings will fall to accommodate the new Essex Crossing mega-project. The facility was built seventy-five years ago to move the plethora of pushcarts indoors. The archival photo is dated sometime in 1933, seven years before the one-story commercial buildings were constructed by order of Mayor LaGuardia. […]