MOSCOT Now Carries Helm Equities Leasing Signage

Posted on: January 7th, 2013 at 6:18 am by

moscot-leasing-1

It’s a sight not seen onsite in eons. Last Thursday, new owner Helm Equities unveiled a triple-threat of leasing banners at 118 Orchard Street, the longtime home of MOSCOT since 1937. It’s the first overt visual street confirmation of the move to 108 Orchard since we broke news of the departure back in October. Following suit, the classic eyewear company also installed its own announcements – pithy posters on both sides of Delancey.

moscot-leasing-3

Of lesser attention, though, is the fact that budget newcomer Concourse is being forced from its seven-month perch. It’s currently amidst a fire-sale of inventory ahead of imminent closure.

Don’t be fooled by the advent of Helm leasing signage, though. The two-story MOSCOT building is likely still slated for the wrecking ball sometime in the near future. As previously revealed here, zoning documents indicate that the two parcels at the corner of Orchard Street were recently combined into one zoning lot. The owner apparently granted the developer “permanent, irrevocable and perpetual easement for light and air over entire parcel.” Yet the legalese is ambiguous – “demolish or renovate the existing building and construct a new building all on the developer land.”

moscot-leasing-2

And the Wall Street Journal confirms this demolition kernel of the story, noting that:

Helm Equities bought the building in June for $4.8 million with plans to redevelop a mixed-used building—ideally a flagship national retailer—said Helm owner David Escava.

Recent Stories

bowery-beating-1
Man Badly Beaten on the Bowery Last Night

Just in case you needed additional evidence that the corner of Bowery and Rivington is devolving into violence, this should suffice. Yesterday evening at around 5:45, a man was beaten pretty badly outside the Bowery Mission. When we happened past, EMTs placed the victim in a stretcher and carted him away, leaving behind a stream […]

shepard-fairey-bowery-ups
Shepard Fairey ‘Owns the Future’ at 161 Bowery with New Mural

Shepard Fairey is pretty busy this week on the Bowery, as previously reported. The Boston-based artist was commissioned by the Little Italy Street Art Project to install a 30 x 40 foot mural on the south-facing exterior of 161 Bowery. Yesterday was his first day out stenciling after a night priming the brickwork. Thus far […]

rickys-halloween-1
Ricky’s Opening a Halloween Outpost at 250 East Houston

It’s the time of the season for pop-up Halloween stores; two months early, mind you. In due course, the Lower East Side will welcome a temporary Halloween outpost courtesy of Ricky’s. Signage was just installed in the windows of 250 East Houston, which previously hosted Sleepy’s before its move next door. This particular location in […]

100norfolk-plywood
100 Norfolk Offers ’38 Units and 100 Reasons’ to Cringe

The project site at 100 Norfolk Street now boasts branded plywood wrapping for the eventual mess of construction to debut here shortly. Helmed by Adam America Real Estate and the Horizon Group, the 12-story development now carries the cringeworthy tagline of “38 units 100 reasons” to be here. A new website also just went live, but […]

100montaditos-ludlow
100 Montaditos Opened Its 2nd Manhattan Location at 177 Ludlow Yesterday

The remnant plywood shed was removed from 177 Ludlow Street earlier this week to unveil the second Manhattan location of 100 Montaditos. Yesterday was the official debut, celebrated with a two-for-Tuesday promotion of two free montaditos during lunchtime (noon and 3pm). The Spanish-based fast food chain replaces the beloved EarthMatters store, which ceased operations in the […]