The Cleveland Taking Over “What Happens When” Space at 25 Cleveland Place

Posted on: January 3rd, 2013 at 6:09 am by


As we speak, 25 Cleveland Place is returning to form as a restaurant after a brief flirtation with the downtown gallery scene. Prior to becoming the ill-fated second location of Tribeca showroom Pablo’s Birthday last March, this off-the-radar storefront hosted both Le Jardin and What Happens When, an experimental dining experience by John Fraser. The latter shuttered in June 2011 due to a liquor license snafu.

However, for the last couple months, work has been progressing rather steadily on a new “full service” restaurant concept called The Cleveland. All branded exterior garnishments – neons, metallic marquee – were pried from the facade during the interim. It’ll also boast a rear garden.

[Photo: The Cleveland]

[Photo: The Cleveland]

Brass from the Cleveland – Paul Shaked and Hudson Solomon – have yet to appear before Community Board 2, it seems, and are instead heading straight for the State Liquor Authority for on-premise privileges. That much is clear judging by the application currently taped to the window; the SLA website is not updated. Peeking beyond the paperwork and mess of obstructions, we caught a glimpse of the interior. Seems this joint is almost ready for the big time.


Indeed, a bare-bones website and Instagram account are live.

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