‘Bates Motel’ Neons Light Up Houston Street

Posted on: February 19th, 2013 at 6:18 am by

bates-motel-billboard

A&E sees the bet anted by Old Navy and raises it more…with some psycho signage above the boundary of SoHo.

Truck-bound cranes and workers in harnesses spent the better part of last week installing a fancy new neon billboard on East Houston. It’s a high-profile plug for the debut A&E series, Bates Motel, a Hitcock-inspired spinoff that focuses on the relationship between Norman Bates and his mother prior to the events in Psycho. With its simplicity and bright blue glow, the advert totally trumps the equally ubiquitous Old Navy installation just a catty-corner away.

Bates Motel airs on A&E, March 18 at 10 pm.

https://www.youtube.com/watch?v=Nkn5aEadrX4

Recent Stories

"The Bowery as it is today [1900]," Photo: NYPL
That Time When Locals Wanted to Rename the Bowery ‘Piccadilly’ or ‘Parkhurst Avenue’

In an age when the Bowery moniker is gold – emblazoned across apparel and television screens – it’s difficult to fathom how its name was once threatened. At the turn of the last century, a collection of local Bowery merchants petitioned on numerous occasions to force the city to rename the thoroughfare. At least three […]

fred-nyc-orchard-1
New Salon-Cafe Called ‘FRED.’ is Opening at 192 Orchard Street

A fifth hair salon is currently gearing up to open on Orchard Street between East Houston and Delancey Streets. Indeed, the former Naked Eye Optical headquarters at number 192 underwent a transformation during the last couple months, and ultimately resulted in an upscale hair joint called “FRED.” FRED. NYC is the eponymous brainchild of stylist Fred Connors, […]

rickys-md-spring-street
Rumored Kardashian Complex at 63 Spring Street is Cited for LPC Violations

With a new ground floor business in Ricky’s NYC, 63 Spring Street is now paying for it. The building resides in the SoHo Cast Iron Historic District, and the landlord apparently implemented several upgrades to the facade without the necessary permission from the Landmarks Preservation Commission. Owner Silvershore Properties – which acquired the property for […]

creffle-cafe-stanton
‘Creffles’ Challenge Cronuts in New Stanton Street Cafe

When owner (and Elmhurs resident) Al Tak first told us about his new cafe at 115 Stanton Street last month, it carried the moniker “Green and Brown,” named for the coffee bean havest-to-roast process. However, it’s since been renamed after its signature confectionary. The Creffle Cafe doles the standard fare alongside the namesake dessert concoction […]

crumpler-closing-spring
The Crumpler Store on Spring Street in Little Italy is Kaput

Crumpler is pulling the plug on its minuscule retail outpost in Little Italy. The Melbourne-born company has maintained a presence at 45 Spring Street for a decade, but a recent visit revealed a leasing sign in the front window. Javis Realty from Long Island is brokering the property, but there isn’t any hard data just […]

  • http://twitter.com/bstolemyremote bitchstolemyremote

    We’ve always wondered if these kinds of high-profile, limited audience promotions work. We won’t be visiting NY anytime soon (though obviously it gets a mention online, hence this comment).

    Is it worth the expense to target a specific geographical audience such as New Yorkers?

    Has anyone ever been convinced to watch something because of one of these (compared to, say, a more traditional movie poster billboard)?

    • http://www.boweryboogie.com/ Dave Gustav

      Very tough to tell if they work. In theory, the targeted audience of New Yorkers consists of taste makers who will spread the messaging on their own. When someone you know tells you about something, it comes with the built-in trust that you have for that person. So that would be an argument for investing in a campaign like this. Out of home advertising is always hard to measure ROI, so it’s a hard thing to prove either way.

    • Ike1

      I see ads for certain cable TV shows in NYC (and other ads) that I rarely see anywhere else. They’re not always just targeting the audience, they’re also targeting the media buyers and advertisers who are often based in NYC. In other words, sometimes it’s advertising for advertisers, in the hope that they will advertise during these shows.

  • D Corn

    It doesn’t get viewers to tune in per se….
    More, its supposed to generate a ‘good public relations’ stand for its creator.
    I’d think A&E has ‘overdone’ this one…but maybe they had to – to ding Ol’ Nave