‘Bates Motel’ Neons Light Up Houston Street

Posted on: February 19th, 2013 at 6:18 am by


A&E sees the bet anted by Old Navy and raises it more…with some psycho signage above the boundary of SoHo.

Truck-bound cranes and workers in harnesses spent the better part of last week installing a fancy new neon billboard on East Houston. It’s a high-profile plug for the debut A&E series, Bates Motel, a Hitcock-inspired spinoff that focuses on the relationship between Norman Bates and his mother prior to the events in Psycho. With its simplicity and bright blue glow, the advert totally trumps the equally ubiquitous Old Navy installation just a catty-corner away.

Bates Motel airs on A&E, March 18 at 10 pm.


Recent Stories

Hester Street Fair Plugs in with ‘Hesterfest’ Live Show Tomorrow, Featuring 9 Bands

As a part of the fall lineup, the  Hester Street Fair  is bringing “Hesterfest“ to the Lower East Side. It’s the first of four such events this month, and is touted as a day filled with live musical performances, from nine different talented singer/songwriters, punk bands, hip hop acts. There will also be food vendors from around the city (Poke Ono, Red Star Sandwich […]

Frank Franca. Photo: Lori Greenberg.
Frank Franca Discusses the #helloicp Project on the Bowery [INTERVIEW]

About a week ago, we noticed a new installation in the windows of 250 Bowery, aka the future home of the International Center of Photography. The eye-catching #helloicp installation was created by photographer and long time East Village resident, Frank Franca. We decided to meet with Franca and find out more about both the project […]

Fair Warning: ‘The John Lamb’ at the 119 Orchard Hotel Has Nightclub Written All Over it

Like all the hotels in Hell Square, 119 Orchard Street sure took its time. Construction has been terribly slow in recent years, thanks in large part to constant stop-work orders. Five years after SAS Property Management (aka Shimon Avadi) tore down the tenement building, the incomplete hotel at 119 Orchard Street has finally undergone the […]

Rumor: It’s No Deal for Rob Shamlian’s Hell Square Nightlife Empire

Looks like Rob Shamlian isn’t getting out of Hell Square that easy. Reliable sources inform us that the deal for his three marquee establishments in the area completely tanked. You’ll recall that the notorious Shamlian has been trying to ditch Spitzer’s Corner, Fat Baby, and Los Feliz since last January. (The Derby was successfully unloaded to […]

2011-06-19 09.16.20
Uncapped: DG Through the Eyes of ELO

We are changing gears this week. Still graff, but from a very different perspective. Uncapped readers, welcome ELO. She has offered us her version of DG’s beginning in graff and their life together. From her heart to your eyes. Get your tissues ready. For real. BOWERY BOOGIE: ELO, thank you for joining us. As best you can, tell us […]

  • http://twitter.com/bstolemyremote bitchstolemyremote

    We’ve always wondered if these kinds of high-profile, limited audience promotions work. We won’t be visiting NY anytime soon (though obviously it gets a mention online, hence this comment).

    Is it worth the expense to target a specific geographical audience such as New Yorkers?

    Has anyone ever been convinced to watch something because of one of these (compared to, say, a more traditional movie poster billboard)?

    • http://www.boweryboogie.com/ Dave Gustav

      Very tough to tell if they work. In theory, the targeted audience of New Yorkers consists of taste makers who will spread the messaging on their own. When someone you know tells you about something, it comes with the built-in trust that you have for that person. So that would be an argument for investing in a campaign like this. Out of home advertising is always hard to measure ROI, so it’s a hard thing to prove either way.

    • Ike1

      I see ads for certain cable TV shows in NYC (and other ads) that I rarely see anywhere else. They’re not always just targeting the audience, they’re also targeting the media buyers and advertisers who are often based in NYC. In other words, sometimes it’s advertising for advertisers, in the hope that they will advertise during these shows.

  • D Corn

    It doesn’t get viewers to tune in per se….
    More, its supposed to generate a ‘good public relations’ stand for its creator.
    I’d think A&E has ‘overdone’ this one…but maybe they had to – to ding Ol’ Nave