‘Bates Motel’ Neons Light Up Houston Street

Posted on: February 19th, 2013 at 6:18 am by

bates-motel-billboard

A&E sees the bet anted by Old Navy and raises it more…with some psycho signage above the boundary of SoHo.

Truck-bound cranes and workers in harnesses spent the better part of last week installing a fancy new neon billboard on East Houston. It’s a high-profile plug for the debut A&E series, Bates Motel, a Hitcock-inspired spinoff that focuses on the relationship between Norman Bates and his mother prior to the events in Psycho. With its simplicity and bright blue glow, the advert totally trumps the equally ubiquitous Old Navy installation just a catty-corner away.

Bates Motel airs on A&E, March 18 at 10 pm.

https://www.youtube.com/watch?v=Nkn5aEadrX4

Recent Stories

orchard-pony-1_wm
Why there Were Ponies on Orchard Street Yesterday [PHOTOS]

If you happened upon the southern intersection of Orchard and Delancey Streets yesterday, you may have noticed a pair of ponies hanging out near the Tenement Museum visitors center. These mini horses were not props for a film shoot of The Knick (or other period piece) nor were they the newest NYPD equestrian patrol unit […]

lobster-joint-comics-1
About that Comic Book Sale Inside the Lobster Joint this Weekend; New Food Truck Coming Soon

It would be dope if this was permanent, but alas, this is the new Lower East Side and a comic book store won’t do. What you see here was a temporary sale inside the now-former Lobster Joint. The flea market of sorts lasted all weekend, with various issues culled from all decades priced at $1 and […]

Photo: Josie Tsang
WD-50 Says Goodbye to the Lower East Side with Farewell Photo and Letter in the Window

As we’ve been closely chronicling for the better part of the last year, WD-50 and the adjacent Clinton Street properties will soon fall for luxury condo development. One by one, each of the businesses along this low-rise stretch of real estate shuttered/moved, with Wylie Dufresne’s baby being the last. The restaurant will close at the […]

hotel-chantelle-art
Hotel Chantelle Purse Snatcher Returns to Scene of the Crime, Arrested Onsite

The age-old cliche of “returning to the scene of the crime” couldn’t be more apropos today. Friday evening, roughly two months after three men allegedly snatched a purse from a 26-year-old woman at Hotel Chantelle, the main perpetrator was arrested and charged. We are told that he was identified as Berthold Jean-Charles, a party promoter and so-called […]

leas-dress-shop-closing
Lea’s Dress Shop is Closing After 44 Years on Orchard Street

More carnage to report today on Orchard Street where the Bargain District bloodbath worsens. One remnant vendor, operational since the 1970s, is calling it quits. Lea’s Dress Shop, founded at 125 Orchard in around 1970, is about to close its doors. A sad sign straddles the window announcing the imminent closure, and how “everything must be […]

  • http://twitter.com/bstolemyremote bitchstolemyremote

    We’ve always wondered if these kinds of high-profile, limited audience promotions work. We won’t be visiting NY anytime soon (though obviously it gets a mention online, hence this comment).

    Is it worth the expense to target a specific geographical audience such as New Yorkers?

    Has anyone ever been convinced to watch something because of one of these (compared to, say, a more traditional movie poster billboard)?

    • http://www.boweryboogie.com/ Dave Gustav

      Very tough to tell if they work. In theory, the targeted audience of New Yorkers consists of taste makers who will spread the messaging on their own. When someone you know tells you about something, it comes with the built-in trust that you have for that person. So that would be an argument for investing in a campaign like this. Out of home advertising is always hard to measure ROI, so it’s a hard thing to prove either way.

    • Ike1

      I see ads for certain cable TV shows in NYC (and other ads) that I rarely see anywhere else. They’re not always just targeting the audience, they’re also targeting the media buyers and advertisers who are often based in NYC. In other words, sometimes it’s advertising for advertisers, in the hope that they will advertise during these shows.

  • D Corn

    It doesn’t get viewers to tune in per se….
    More, its supposed to generate a ‘good public relations’ stand for its creator.
    I’d think A&E has ‘overdone’ this one…but maybe they had to – to ding Ol’ Nave