‘Bates Motel’ Neons Light Up Houston Street

Posted on: February 19th, 2013 at 6:18 am by

bates-motel-billboard

A&E sees the bet anted by Old Navy and raises it more…with some psycho signage above the boundary of SoHo.

Truck-bound cranes and workers in harnesses spent the better part of last week installing a fancy new neon billboard on East Houston. It’s a high-profile plug for the debut A&E series, Bates Motel, a Hitcock-inspired spinoff that focuses on the relationship between Norman Bates and his mother prior to the events in Psycho. With its simplicity and bright blue glow, the advert totally trumps the equally ubiquitous Old Navy installation just a catty-corner away.

Bates Motel airs on A&E, March 18 at 10 pm.

https://www.youtube.com/watch?v=Nkn5aEadrX4

Recent Stories

Batchilly Fashions on Orchard St., April 2009
Looking ‘Down Orchard Street’ for the Remaining Bargain District Vendors [VIDEO]

This one tugs at the heart strings, especially since those old-school “callers” are damn near gone. You know, those relentless men hawking their wares (mostly leather) on Orchard Street. Local filmmakers Courtney Fathom Sell and Louis Ressy have been chronicling the discount leather businesses’ fight for survival these last few years. The duo made a “portrait […]

essex-market-demolition-1
For the Essex Market Building on Site 2, It’s One Step Closer to Demolition

Down at the old Essex Market building below Delancey Street (aka Site 2 of Essex Crossing), it’s a flurry of activity preceding the inevitable wrecking ball. Demolition crews have been busy this week installing the requisite scaffolding, sidewalk bridge, and plywood along the perimter of the brick building. Full takedown will soon commence and last […]

orchard-hell-building-retail
Hotel Indigo on Orchard Street Delayed Until September 2015; Retail Hype Coming Soon

Hell, what’s another six months when the project has already run a decade and cost countless millions in both currency and complaints. So it is with the Hotel Indigo on Orchard Street, which continues to live up to its Hell Building nickname. According to the booking website, the 23-story lodge won’t start accepting reservations until […]

dimes-canal-1
An Early Look Inside Dimes 2.0 on Canal Street

You’re looking at the almost-ready interior of Dimes 2.0 at 49 Canal Street. The much larger space – now with an arched design – is easily twice the size of the OG location. As previously reported, it’ll offer an expanded kitchen, additional seating, and the benefits of a full liquor license (still pending at the […]

vote-pedro
‘Vote for Pedro’ is a Mexican Eatery Vying for 17 Essex Street

Contain your liger’s excitement, for a thin slice of Napoleon Dynamite is headed to Seward Park. Translation = another restaurant is angling to open in this once-storied district of Judaica. Just a few doors north of the forthcoming Salvadoran restaurant Cabalito, a Mexican restaurant is currently in the infant stage of development. Working title of […]

  • http://twitter.com/bstolemyremote bitchstolemyremote

    We’ve always wondered if these kinds of high-profile, limited audience promotions work. We won’t be visiting NY anytime soon (though obviously it gets a mention online, hence this comment).

    Is it worth the expense to target a specific geographical audience such as New Yorkers?

    Has anyone ever been convinced to watch something because of one of these (compared to, say, a more traditional movie poster billboard)?

    • http://www.boweryboogie.com/ Dave Gustav

      Very tough to tell if they work. In theory, the targeted audience of New Yorkers consists of taste makers who will spread the messaging on their own. When someone you know tells you about something, it comes with the built-in trust that you have for that person. So that would be an argument for investing in a campaign like this. Out of home advertising is always hard to measure ROI, so it’s a hard thing to prove either way.

    • Ike1

      I see ads for certain cable TV shows in NYC (and other ads) that I rarely see anywhere else. They’re not always just targeting the audience, they’re also targeting the media buyers and advertisers who are often based in NYC. In other words, sometimes it’s advertising for advertisers, in the hope that they will advertise during these shows.

  • D Corn

    It doesn’t get viewers to tune in per se….
    More, its supposed to generate a ‘good public relations’ stand for its creator.
    I’d think A&E has ‘overdone’ this one…but maybe they had to – to ding Ol’ Nave