‘Bates Motel’ Neons Light Up Houston Street
A&E sees the bet anted by Old Navy and raises it more…with some psycho signage above the boundary of SoHo.
Truck-bound cranes and workers in harnesses spent the better part of last week installing a fancy new neon billboard on East Houston. It’s a high-profile plug for the debut A&E series, Bates Motel, a Hitcock-inspired spinoff that focuses on the relationship between Norman Bates and his mother prior to the events in Psycho. With its simplicity and bright blue glow, the advert totally trumps the equally ubiquitous Old Navy installation just a catty-corner away.
Bates Motel airs on A&E, March 18 at 10 pm.