‘Bates Motel’ Neons Light Up Houston Street

Posted on: February 19th, 2013 at 6:18 am by

bates-motel-billboard

A&E sees the bet anted by Old Navy and raises it more…with some psycho signage above the boundary of SoHo.

Truck-bound cranes and workers in harnesses spent the better part of last week installing a fancy new neon billboard on East Houston. It’s a high-profile plug for the debut A&E series, Bates Motel, a Hitcock-inspired spinoff that focuses on the relationship between Norman Bates and his mother prior to the events in Psycho. With its simplicity and bright blue glow, the advert totally trumps the equally ubiquitous Old Navy installation just a catty-corner away.

Bates Motel airs on A&E, March 18 at 10 pm.

https://www.youtube.com/watch?v=Nkn5aEadrX4

Recent Stories

Good-locksmith-1
Longtime Grand Street Hardware Store ‘Good Locksmith’ is Moving [Updated]

Good Locksmith, the reliable mom-and-pop hardware shop located at 317 Grand Street, is reportedly moving next door. They’ve been on the Lower East Side for more than a decade. A sign inside the store alerts customers, as do the bare shelves. Update: a reader tells us, “I spoke to stephen who the grown son and […]

260South-cherry-facade
Reveal: Lands End II Parking Lot to Get 800-foot, Twin-Towered Beast

Three years after acquiring the two low-income buildings comprising Lands End II (265-275 Cherry Street) for $279 million, L+M Partners and the CIM Group are planning to develop the parking lots facing the water (aka 260 South Street). It’s another of the so-called “soft sites” along the Lower East Side waterfront receiving renewed attention from the industry […]

fitz-webster-1
Women In Music To Host Annual Holiday Party at Webster Hall

It’s that time of year again. Women in Music, a nonprofit organization dedicated to advancing equality and diversity for women in the world of music, is hosting its 31st annual holiday event and fundraiser. As in years prior, there’s much to celebrate when it comes to contributions and successes of women in the music and entertainment industries. While rubbing […]

christmas-tree-essex
Santa Claus is Coming to the Essex Street Market Tomorrow

Here’s one Santa who won’t be puking all over the Lower East Side. That’s right: jolly old St. Nick is coming to the Lower East Side this weekend. It’s all part of Essex Street Market’s annual yuletide cheer, which includes making your own ornament, trimming the Market Christmas tree, and hot chocolate and candy canes for everyone, despite […]

soft-swerve-allen-1
‘Soft Swerve’ Ice Cream Shop Debuts on Allen Street, Just in Time for Winter

Perfect timing. Soft Swerve has been ready to go for weeks now. The nascent ice cream shop at 85B Allen Street first announced itself back in early October, when workers promised an imminent opening. That didn’t happen right away, though, because the electricity system reportedly required an upgrade. That was what a store employee told us […]

  • We’ve always wondered if these kinds of high-profile, limited audience promotions work. We won’t be visiting NY anytime soon (though obviously it gets a mention online, hence this comment).

    Is it worth the expense to target a specific geographical audience such as New Yorkers?

    Has anyone ever been convinced to watch something because of one of these (compared to, say, a more traditional movie poster billboard)?

    • Very tough to tell if they work. In theory, the targeted audience of New Yorkers consists of taste makers who will spread the messaging on their own. When someone you know tells you about something, it comes with the built-in trust that you have for that person. So that would be an argument for investing in a campaign like this. Out of home advertising is always hard to measure ROI, so it’s a hard thing to prove either way.

    • Ike1

      I see ads for certain cable TV shows in NYC (and other ads) that I rarely see anywhere else. They’re not always just targeting the audience, they’re also targeting the media buyers and advertisers who are often based in NYC. In other words, sometimes it’s advertising for advertisers, in the hope that they will advertise during these shows.

  • D Corn

    It doesn’t get viewers to tune in per se….
    More, its supposed to generate a ‘good public relations’ stand for its creator.
    I’d think A&E has ‘overdone’ this one…but maybe they had to – to ding Ol’ Nave