Renderings Unveiled for 12-Story Cantilevered Condos at 100 Norfolk

Posted on: February 18th, 2013 at 1:13 pm by


[Photo: ODA]

If Blue continues to disgust you, then avert your eyes. Another terrible design is presently in the works just across the way at 100 Norfolk Street.

Just when we thought total out-of-context development had run its course, we stumbled upon designs for a new glass monstrosity at 100 Norfolk. You’ll recall that this property, formerly owned by Ratner’s, was sold last year for a slim $8.8 million. It was revealed at the time that the buyer would unleash a twelve-story condoplex onsite, with 44,000 square-feet of residential real estate. Those plans, and the renderings, are now publicly available.


[Photo: ODA]

ODA Architecture unveiled the new project over the weekend. The new building will boast 38 residential units, as well as public and private terraces. Regarding the latter, plans indicate a 5,000 square-foot rooftop and a 2,000 square-foot roof deck on one of the neighboring buildings.

[Photo: ODA]

[Photo: ODA]

Here is the obligatory industry babble that’ll have you clawing for the barf bag:

Located at the Lower east side Manhattan, one of the most significantly diverse areas of New York City, 100 Norfolk Street expresses unlimited potential and ambition hidden within its block. Peering above its small lot, the 12 story building is combining its mass from the surrounding properties to create a stepping volume which cantilevers over the adjacent low rise buildings like an inverted “wedding cake” or ziggurat. The unexpected massing, cladded in a glass curtain wall, reflects a paradoxical mid-block freestanding building offering striking views and strong interior light exposure for an array of residential spaces – a pendant above the city.

And the translation – “whether you like it or not, we will ruin the Lower East Side skyline with this cantilevered, ‘wedding cake’ design.”

[via Arch Daily]

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  • mremaley

    While I love the tenement buildings in our neighborhood, I also appreciate good modern design. I wish that Bowery Boogie could be a little less reactionary to every proposed development of a certain scale. I know you know that just across the street will be the huge SPURA development, and there are lots of high rise buildings already in the neighborhood — some more than 50 years old — so calling a 12 story building out of context is not a logical critique. This new development looks very interesting to me, but I will wait to reserve judgement until fuller plans have been released.

  • Frank Lloyd Wright

    that looks like a piece of shit

    • HankyPanky

      So do you. You must have been beat with an ugly stick as a child.

  • rob h

    I kind of like it too, although you can’t tell until it’s really there. I see no mention
    of affordable housing, although it’s in an inclusionary housing zone — the developer could build additional luxury units if he included 20% “affordable” housing either near the building or by renovating old housing in the district. Did they not opt for the additional bulk? It
    would say a lot about the inclusionary zoning model if they did or

    • DBSNYC

      The LAST thing the LES needs is more “affordable” housing. If you want affordable housing – move to the Bronx or Newark.

  • Modern Guy

    Great looking building. I wish we had more modern buildings like this one in the LES. LES is a great place to live in, but let’s be frank about – it is so despite of the architecture. I would love to see more modern developments like this one coming to the area.


    Really? This building will “ruin” the LES’s skyline, Bowery Boggie? Which part will it ruin, the view of the gorgeous miles and miles of dreary public housing that startles you while coming off of the Manhattan Bridge? By reading this blog you would think the Lower East Side is Paris or something. lol.

    The LES is generally very ugly, dirty and bleak and this is a breath of fresh air – stylish, sleek, clean and modern.

    LES can only wish it could bring creative architecture like this into the hood. Look at the Meatpacking District/West Chelsea for inspiration on modern architecture done right and stop acting like your neighborhood is the 7th Arrondissement of Paris because it’s not even on the same stratosphere. You all sound like you’ve never left urban slum in your life. Go out and see the world.

  • Mother Teresa

    Mayor Bloomberg, please read: Stop public housing, this neighborhood has had its fair share of street trash. LES could use more rich people… Norfolk is becoming a mini Bond Street.

  • Patty

    Stop you haters, Great Design !

    Get off the couch get a life. this will replace a current rat whole, common

  • Joey

    Glad to see I’m not the only one “clawing for the barf bag” any time Bowery Boogie assesses any new LES developments other than purely preservation efforts. Given what Delancey looks like now, with Blue and the SVA dorm (not to mention the forest of unmentionable project towers east) this building is not “out of context”. Blue was actually pretty ugly, but this looks cool. Or are we hoping someone is gonna come in and build charming little West Village style townhouses here? Which we never had? Seriously, can anyone do any right by this blog except Hanksy? We already have one Jeremiah – can we have a little less knee jerk editorializing?

  • Ben

    this is a matter of taste, not just blindly hating on any new building to pop up in the lower east side, or anywhere for that matter. this is just a gross design by a firm that’s trying to make a name for itself by being different instead of being good. this building just looks dumb, straight up.

  • BoweryBoogieLosers

    The pathetic losers who write for this blog are the biggest haters on earth. They weren’t around when the LES was heroin alley and they think they need to “preserve” everything. I could care less if they all died and stopped writing this negative blog. Nobody can do right by them.