Coming Soon: The COW Theater at 21 Clinton Street

Posted on: February 11th, 2013 at 6:29 am by

new-acting-co-cow-theater

Something as intriguing as “The COW Theater” on the Lower East Side certainly needed explanation. That’s the name of the corporate identity currently gunning for a restaurant wine license at the soon-to-be former Living Theatre digs on Clinton Street.

Turns out, “COW” is an acronym for “The Celebration of Whimsy,” a dynamic full-service theater, cabaret, and event space in the basement space of 21 Clinton Street. Programming will reportedly include improv performances, repertory theater, children’s theater, and one-man shows. And, believe it or not, this location is actually the sequel in a saga about the Children’s Aid Society (“CAS”).

CAS cashed out its lucrative holdings at 177 and 219 Sullivan Street for $33 million in spring of 2011. The lucky buyer was Broad Street Development, who is planning condo conversion. Natch. The transaction ultimately left Stephen Rondel’s successful twelve-year-venture, The New Acting Company, without facilities. No longer. That’s where the COW comes in, a space for “creating reputable, dynamic and innovative curriculum for our very popular after-school and adult evening programs as well as in our critically acclaimed annual professional productions.”

Rondel explained more about the venture to us:

When we [Rondel and business partner Tyler Magazini] saw the 21 Clinton street basement theater we knew this was our dream space to combine my expertise in the theater with his in the hospitality industry.  We intend to be a permanent home to The New Acting Company and rent the space out to other theater groups, dance companies, meditation studios, comedy and improvisation groups etc.  We hope to offer a variety of theatrical and community events through the week.

We are appling for our beer and wine license to help bring in additional income at night from our adult patrons so that we can successfully pay for our monthly rent and overhead cost for the next 10 years!

We are very excited about our new business venture together and look forward to being a new artistic venue for all ages to the lower east side community.

The COW Theater will appear at tonight’s Community Board 3 subcommittee meeting, and is planning to launch on March 1.

Recent Stories

Linkin Park’s Chester Bennington Gets a Tribute on Ludlow Street

Late Linkin Park leadman is now memorialized on the Lower East Side. Barely one month after Chester Bennington committed suicide at 41, an unknown fan stuck his image onto the facade of 159 Ludlow Street (aka 101 Stanton). The distinctive photo is itself framed by a television set and stands apart from the collage of […]

’80s Concept Bar ‘GB85’ on Rivington Street is for Sale

The 1980s-themed bar GB85 on Rivington Street is not long for the neighborhood. As next of kin for Stay Classy New York, the small concept spot is now listed for sale. Tower Brokerage was retained to represent the seller. According to the real estate listing making the rounds, the 1,300 square-foot (plus basement) space is […]

‘Factory Tamal’ Reopens in New Ludlow Street Location

Factory Tamal is now up and running in its new Lower East Side location. The tiny dispensary relocated yesterday around the corner to 34 Ludlow Street. The move comes at an unusual time, as the business just debuted five months ago. We were told by ownership that the change in scenery is due to a […]

Inside Schiller’s Liquor Bar While it’s Emptied Out [PHOTOS]

The bright yellow neons of 131 Rivington Street are now indellibly dark. Schiller’s Liquor Bar, which ended service Sunday night after fourteen years on the block, has turned out the lights. So, for the foreseeable future, load-out is in full effect. Contractors are currently dismantling and removing the remaining booze, furnishings, and kitchen equipment from […]

Uneven Ground: Is there a CB3 Double Standard Regarding Chinatown Restaurants? [OP-ED]

The following opinion piece was written by Chinatown activist, and Community Board 3 member Karlin Chan. As a member of Community Board 3, but primarily as a Chinatown resident, activist, and advocate, I cannot keep silent any further. It is disturbing to see CB3 apply different sets of rules when it comes to the SLA subcommittee’s […]