NYPD ‘Cop Shot’ Ghost Ad Uncovered on Delancey

The rooftop billboard is a coveted slice of advertising real estate, visible to all motorists coming off the Williamsburg Bridge. Usually the high-profile space – located beside the new Holiday Inn Express – is skinned with skinny jeans models peddling the flavor of the week. Yet beneath that money-generating canvas is a ghost sign that is fast deteriorating, and one that is a throwback to the neighborhood of yore.

It’s an ad for Cop Shot (“Citizens Outrages at Police Being Shot”), the anonymous reward program established by the NYPD to help find perps who shoot officers. For instance, the guy who unloaded on Groves in the stairwell of the Seward Park Extension last July. The suspect in that case remains at large.

Dated, yes. But given the uptick in violence around here, perhaps the powers-that be should leave this one up for a minute.