Doughnut Plant Looking to Expand Uptown

Posted on: April 17th, 2013 at 6:10 am by

doughnut-plant-sign

Its success is no doubt palpable. From a tiny basement bakeshop to a legit dessert empire, the Doughnut Plant is cleaning up. The Lower East Side mainstay expanded its reach in 2011 to the Chelsea Hotel. A year later the brand annexed the neighboring storefront on Grand Street, facilitating the ability to corral the crowds. Now the business is on the hunt for a third outpost. Uptown.

A tipster sends along word that the two-decade-old Doughnut Plant recently retained the services of Lee & Associates to help score a new spot. The bakers are reportedly scouting real estate on either the Upper West or Upper East Side, something between 400-1,000 square-feet (plus basement). Vague, yet telling nevertheless.

How do you think Doughnut Plant will fare way uptown?

Recent Stories

As One Bowery Restaurant Supply Business Goes Bust, Another Takes Over

AAA Quality Restaurant Supply – a well-known equipment supplier at 272 Bowery – went out of business at the end of last year. The three-and-a-half-year-old Sunrise Rainbow Kitchen Supply, located two doors away at 276 Bowery since 2013, recently signed the lease and has taken over (and dropped the Sunrise). This small section of the Bowery […]

Essex Street Market Welcomes Speciality ‘Olive and Spice House’ Vendor

Essex Olive & Spice House is the latest vendor to take up residence inside the Essex Street Market. As its name suggests, the new business peddles just that – olives, olive oil, and shelves of various spices. The business took the last sliver of empty space left behind by Jeffrey’s Meats all those years ago. […]

Drilling in Rear Yard of 151 Ludlow Street Worries Neighbors

One month after 151-153 Ludlow Street changed hands in a $15.5 million transaction, all signs are pointing to potential property redevelopment. Drilling in the rear yard was enough to raise the antennae of neighbors worried about the future here. Two contractors were spotted in the backyard of 151 Ludlow Street with a makeshift rig to, […]

TV Personality Eddie Huang Returns to LES with another ‘Baohaus’

Eddie Huang is headed back downtown, reviving his Baohaus concept in Chinatown. The entrepreneur, also a TV personality behind Fresh off the Boat (ABC) and Huang’s World (Vice) announced the news via Instagram earlier this week. Huang chose 48 Bowery for the comeback, located inside the Chinatown Arcade. This second iteration of the Taiwanese restaurant seeks a […]

The ‘Supermoon Bakehouse’ Rises at the Old Schapiro’s Bar on Rivington Street

Sugar Sweet Sunshine will soon have some company on the block. Indeed, a new bakery is currently readying 120 Rivington Street, the one-story building previously occupied by Schapiro’s. Workers onsite reveal the identity of the newcomer as something called the Supermoon Bakehouse. However, there isn’t much else known about the place just yet. All we […]