Doughnut Plant Looking to Expand Uptown

Posted on: April 17th, 2013 at 6:10 am by

doughnut-plant-sign

Its success is no doubt palpable. From a tiny basement bakeshop to a legit dessert empire, the Doughnut Plant is cleaning up. The Lower East Side mainstay expanded its reach in 2011 to the Chelsea Hotel. A year later the brand annexed the neighboring storefront on Grand Street, facilitating the ability to corral the crowds. Now the business is on the hunt for a third outpost. Uptown.

A tipster sends along word that the two-decade-old Doughnut Plant recently retained the services of Lee & Associates to help score a new spot. The bakers are reportedly scouting real estate on either the Upper West or Upper East Side, something between 400-1,000 square-feet (plus basement). Vague, yet telling nevertheless.

How do you think Doughnut Plant will fare way uptown?

Recent Stories

pickle-day-6_wm
Scenes from the Annual Lower East Side Pickle Day [PHOTOS]

Yesterday afternoon was the annual Lower East Side Pickle Day. The crisp autumn weather drove throngs of tourists to Hell Square. The three-block stretch of Orchard Street between Delancey and East Houston was jammed from noon to 5pm. So it wasn’t easy to purchase and/or consume any pickled goodness, unless patience for long lines is […]

Photo: Joan Vipper
Red Square Lenin Statue will Probably Return to the LES Skyline Next Month

The iconic statue of Vladimir Lenin that sat atop Red Square for 22 years has a new home. As first reported here last week, the communist leader will again greet the masses from the roof of 178 Norfolk across the street. The eighteen-foot Lenin will return to the skyline in short order. The Villager has it […]

raw-material-2
Black Tree on Orchard Street Rebounds as ‘Raw Material’

Christmas come early for team Black Tree. The sandwich shop closed its Orchard Street location earlier this month in anticipation of a December reboot. Well, chef-owner Sandy Dee Hall just reopened on Friday as something called Raw Material. And as the sandwich board notes, it’s in soft launch mode. Raw Material, according to the website, is […]

104delancey-new-allen-1_wm
‘The New Allen’ Moves to Samy Mahfar-donated Gallery Space on Delancey Street

SMA Equities (aka Samy Mahfar) is headlong into its conversion of 104 Delancey into a multilevel gallery dedicated to “low brow” art. The storefront is now enveloped in paint, as street artists UR New York spent the weekend buffing and spray-painting the exterior. You’ll recall that property owner Samy Mahfar donated the available real estate […]

nom-wah-nolita
‘Nom Wah Nolita’ Lunch Counter Soft Opens at 10 Kenmare Street

While the eye of consumerism was trained on a three-block stretch of Orchard Street (i.e. Pickle Day), the iconic Nom Wah Tea Parlor quietly opened its new satellite store on Kenmare. For Nom Wah Nolita, the interval from announcement to commencement was barely a week. The new lunch counter is currently in soft launch mode […]