Doughnut Plant Looking to Expand Uptown

Posted on: April 17th, 2013 at 6:10 am by

doughnut-plant-sign

Its success is no doubt palpable. From a tiny basement bakeshop to a legit dessert empire, the Doughnut Plant is cleaning up. The Lower East Side mainstay expanded its reach in 2011 to the Chelsea Hotel. A year later the brand annexed the neighboring storefront on Grand Street, facilitating the ability to corral the crowds. Now the business is on the hunt for a third outpost. Uptown.

A tipster sends along word that the two-decade-old Doughnut Plant recently retained the services of Lee & Associates to help score a new spot. The bakers are reportedly scouting real estate on either the Upper West or Upper East Side, something between 400-1,000 square-feet (plus basement). Vague, yet telling nevertheless.

How do you think Doughnut Plant will fare way uptown?

Recent Stories

‘Marm Cafe’ on Clinton Street is Kaput, Transitions to ‘Bricia’

The end of the road is here for Marm Cafe. The three-year-old corner establishment at 79 Clinton Street hasn’t been open since at least mid-August, its fate finally sealed this week with those brown paper shades. We communicated with ownership via email several weeks ago and were told that the cafe was actually on holiday. […]

Celebrity Endorsed ‘Sycamore Style’ to Open Orchard Street Footwear Boutique

The search for a new retail occupant at 145 Orchard Street just came to a close. It’s been four months since Killion departed the block, but now signage is in place for the latest entrant. Another fashion boutique. Here comes Sycamore Style, a decades-old footwear brand that hawks “custom hand-dyed shoes.” According to their website, […]

In Move from Midtown, ‘Ierimonti Gallery’ Readies 55 Delancey Showroom

After Brennan & Griffin Gallery relocated to Norfolk Street last year, its former headquarters on Delancey Street remained vacant. The only action during its year-long dormancy was when Petee’s Pie used the space for its busy Thanksgiving rush last November. But now, more of the same is on the way. An art gallery from midtown […]

Judge Grants Notorious Landlord Steve Croman Reprieve for High Holidays, Postpones Sentencing

Convicted landlord Steve Croman will spend the Jewish High Holidays in the comfort of his own home instead of prison. At his hearing yesterday, Manhattan State Supreme Court Justice Jill Konviser elected to postpone the sentencing another two weeks for the observance. Prosecutors on behalf of state Attorney General Eric Schneiderman opposed the motion, but […]

With Final Votes Counted, Margaret Chin Squeaks by Marte for Third Term

The Board of Elections yesterday completed its final tally of absentee and affidavit ballots, and the results are in. Incumbent Councilwoman Margaret Chin maintained her narrow margin over challenger Christopher Marte by just over 200 votes. So, it’ll likely be another four years of the same. The results should be certified by the city at […]