Modesty War Brewing Over H&M Beyonce Advert on Grand Street

Posted on: May 13th, 2013 at 6:42 am by


The so-called “bulge” of the Lower East Side still remains a religious Jewish stronghold despite the rampant change on all fronts. As such, one reader points out that there’s currently a modesty war brewing over at Grand and Columbia Streets. One that sorta mirrors what sometimes transpires on the other side of the river in Brooklyn.

Here at the M14A bus stop, an H&M ad featuring a bikini-clad Beyonce gets censored with some sort of cover, then categorically removed. We are told this is happening daily. From the mailbag:

There is a billboard of Beyonce at the bus stop at grand and Columbia. – one of the H and M one of her in a bikini. Every day someone tapes a cover over it, now it is opaque sheeting and every day people rip it down. You can see what is left of yesterday as the white covering at the bottom of the ad. We suspect the same modesty war that exists in Williamsburg but it is daily now.

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