Gallery Bar on Orchard Selling to Gamer Bar-Restaurant ‘4Play’

Posted on: June 5th, 2013 at 5:17 am by

gallery bar reopens

Looks like seven-year-old Gallery Bar is on its way out of the Lower East Side. Here we see another interesting concept presently vying for 120 Orchard Street. One that pairs video games with Latin cuisine. It’s currently operating under the trade name “4Play Gaming.”

Principal Willer Valerus – a noob to the nightlife game – is in play to purchase the Gallery Bar assets. His application pitches 4Play Gaming as a “restaurant/bar with lounge for playing multiplayer video games (e.g. World of Warcraft and Call of Duty).” The restaurant component is being touted as Latin/Caribbean food with ingredients “sourced from farmers’ markets.” Well, they certainly have their industry buzz words in check!

Valerus seeks the coveted 4 am daily closing time, which will certainly be a tough sell here in Hell Square. 4Play will also periodically host events to promote the release of new games.


Gallery Bar, which is co-owned and operated by Darren Rubell, previously made headlines in March 2011 when the 7th Precinct shut it down. The watering hole had reportedly been under investigation since 2010 due to a string of underage drinking violations (via narcs).

4play Sample Menu by BoweryBoogie

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