Gallery Bar on Orchard Selling to Gamer Bar-Restaurant ‘4Play’

Posted on: June 5th, 2013 at 5:17 am by

gallery bar reopens

Looks like seven-year-old Gallery Bar is on its way out of the Lower East Side. Here we see another interesting concept presently vying for 120 Orchard Street. One that pairs video games with Latin cuisine. It’s currently operating under the trade name “4Play Gaming.”

Principal Willer Valerus – a noob to the nightlife game – is in play to purchase the Gallery Bar assets. His application pitches 4Play Gaming as a “restaurant/bar with lounge for playing multiplayer video games (e.g. World of Warcraft and Call of Duty).” The restaurant component is being touted as Latin/Caribbean food with ingredients “sourced from farmers’ markets.” Well, they certainly have their industry buzz words in check!

Valerus seeks the coveted 4 am daily closing time, which will certainly be a tough sell here in Hell Square. 4Play will also periodically host events to promote the release of new games.

4play-blueprint

Gallery Bar, which is co-owned and operated by Darren Rubell, previously made headlines in March 2011 when the 7th Precinct shut it down. The watering hole had reportedly been under investigation since 2010 due to a string of underage drinking violations (via narcs).

4play Sample Menu by BoweryBoogie

Recent Stories

cow-theater-closing
The Idea Distillery will ‘Give Curiosity a Home’ at Former COW Theater on Clinton Street

Where two experimental theaters failed in a basement on Clinton Street, a new “home for curiosity” will soon take hold. Following in the footsteps of the COW Theater and Judith Malina’s legendary Living Theater before it. When we last revisited 21 Clinton Street, the enormous subterranean space was being peddled for $11,000 per month and key […]

71orchard-bing-2
Jianbing Newcomer ‘Bing Kitchen’ on Orchard Street Sidelined Due to ‘Water Damage’

Bing Kitchen is off to a rocky start on Orchard Street. The snack shop newcomer, which specializes in the Chinese street-cart staple “Jianbing,” has been closed for the last week due to ambiguous “water damage” on-premise. That much is made clear via handwritten sign on the front door. While the “tomorrow” timeline was crossed out, ownership […]

vacant-ny-2
Mapping Vacant Stores to Show How ‘High Rent Blight’ is Killing the City

Warehousing. High rent blight. Store for rent. Call it what you want, but it’s a big problem in a city that so eagerly tosses its working class, mom-and-pop establishments into the proverbial gutter, in favor of high-paying corporate chains. It’s something that the Lower East Side, but the city at large, grapples with to a […]

189orchard-street
Basement Heist on Orchard Street Yields $20K in Loot for Suspected Burglars

This heist is straight out of the movies. Earlier this month, two burglars broke through a basement wall on Orchard Street to steal $20,000 from a local real estate company. On August 18, the brazen crooks snipped the cellar padlock of a neighboring business at 4pm in order to gain access to the basement, police […]

reed-space-farewell-2
‘Reed Space’ Calls it Quits After 15 Years on Orchard Street, but Seeks New Digs

Reed Space, one of the longest running tastemakers on the Lower East Side, is packing up the store for good after fifteen years on the block. Its last day at 151 Orchard Street is September 30, promising a nebulous “reset” in the near future. Leasing sign and announcement to fan faithful all but confirm the […]