Gallery Bar on Orchard Selling to Gamer Bar-Restaurant ‘4Play’

Posted on: June 5th, 2013 at 5:17 am by

gallery bar reopens

Looks like seven-year-old Gallery Bar is on its way out of the Lower East Side. Here we see another interesting concept presently vying for 120 Orchard Street. One that pairs video games with Latin cuisine. It’s currently operating under the trade name “4Play Gaming.”

Principal Willer Valerus – a noob to the nightlife game – is in play to purchase the Gallery Bar assets. His application pitches 4Play Gaming as a “restaurant/bar with lounge for playing multiplayer video games (e.g. World of Warcraft and Call of Duty).” The restaurant component is being touted as Latin/Caribbean food with ingredients “sourced from farmers’ markets.” Well, they certainly have their industry buzz words in check!

Valerus seeks the coveted 4 am daily closing time, which will certainly be a tough sell here in Hell Square. 4Play will also periodically host events to promote the release of new games.

4play-blueprint

Gallery Bar, which is co-owned and operated by Darren Rubell, previously made headlines in March 2011 when the 7th Precinct shut it down. The watering hole had reportedly been under investigation since 2010 due to a string of underage drinking violations (via narcs).

4play Sample Menu by BoweryBoogie

Recent Stories

To Live in a Tiny Lofted Studio Behind this LES Gallery

Behind the non-descript MAW gallery on Henry Street is a cramped cubbyole studio. And it can now be yours. It appears that the gallery listed the 300 square-foot studio on Craigslist, and currently seeks transient tenants. The furnished apartment features a lofted bed, futon, “exposed brick and a minimalist design.” There is also a doorway […]

Citi Bike Dock Returns to Straus Square After Month-Long Hiatus

Motor vehicle traffic through Straus Square may have terminated, but the bike share just resumed. In other words, the Citi Bike dock returned to the new pedestrian plaza yesterday after a month-long hiatus. The brief reprieve was timed to coincide with the recent resurfacing of the roadway between Rutgers Street and East Broadway. Crews installed […]

MUD Coffee Returned to Astor Place this Week with Astor Plate Kiosk

With years of construction upgrades finally in the rearview, the redesigned Astor Place just brought more food options to the area. And with familiar faces. MUD Coffee (sans truck) made its return this week as part of a new snack stand by Perry Mallas called Astor Plate. The Village Alliance, the business improvement district behind […]

Not a Done Deal: Pols Push City Planning to Deny Waterfront Supertalls in Two Bridges

Elected officials and vocal community leaders are rallying this morning against three new supertall towers poised to invade the Two Bridges coastline (10am, 80 Rutgers Slip). The group, which counts Councilwoman Margaret Chin and Borough President Gale Brewer, will reaffirm the position that the developments are not a done deal. It’s a stunt meant to […]

Schiller’s Liquor Bar Closes for Good on August 13

Storied McNally haunt, Schiller’s Liquor Bar, has less than a month to live. Employees are telling customers that the last day in business is probably August 13. As previously reported, the fourteen-year-old bar has fallen victim to a substantial rent hike. Management announced the imminent closure back in May with an email blast explaining the […]