Juice Press Opening Its 12th Outpost at the Hotel on Rivington
The Juice Press began life here on the Lower East Side in 2010 (70 East First Street), and has since taken Manhattan by storm. Three years later, the brand has eleven locations below its collective belt and is poised for the lucky dozen. Now the raw juice and smoothie bar is bringing it all back home, heading south of Houston and gambling on the Hell Square marketplace of nightlife and hotels.
Interior renovations are underway inside 105 Rivington Street, the glassy storefront sandwiched between Viktor & Spoils and the Hotel on Rivington. Brown paper still obscures any evidence of the forthcoming tenant, but there is one clue for the masses. A postcard with an alien discussing Dances with Wolves.
Before the Juice Press unloaded the fruit, so to speak, Rivington was heretofore occupied by Platinum Salon. Its years-long tenure came to a close back in March.
How do you feel about having a Juice Press location here?