Recap: “Swissted” Book Party and Installation on East 1st Street

Posted on: August 2nd, 2013 at 10:00 am by
Mike Joyce. Photo: Lori Greenberg.

Mike Joyce. Photo: Lori Greenberg.

Punk rock and Swiss Modernism. Two great tastes that go great together!

Last week, we headed over to L’Apicio on East 1st Street for the book party for “Swissted: Vintage Rock Posters Remixed and Reimagined.”

An ongoing project by graphic designer Mike Joyce of Stereotype Design, Swissted combines Joyce’s love of punk rock and Swiss Modernism. His reinterpretations of flyers from vintage rock shows have spawned exhibits as well as the new book, published by McNally Jackson.

Large vinyl posters of Joyce’s designs were installed on the building façade outside L’Apicio. The installation is part of FABnyc’s “Artists Alley” series.

By the way, Joyce is also responsible for one of our favorite guerilla campaigns ever. In the last few years, many local cafes around the West Village have displayed taxicab yellow postcards reading, “More Jane Jacobs Less Marc Jacobs.” Yup, that was Joyce, too. (And if any of you New Yorkers have to ask who Jane Jacobs was, then shame on you – go look her up right this instant.)

For more info about Swissted, check out the website.

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