Max Fish Space on Ludlow to Become 2nd Outpost of Sweet Chick

Posted on: September 27th, 2013 at 5:16 am by


Just a couple days after we broke news about El Sombrero turning into an Artichoke Pizza joint, we now learn that fried chicken is coming to the old Max Fish space. So goes the new Ludlow Street.

The SLA flyer that arrived onsite yesterday evening announces that 178 Ludlow Street will soon become the second location of Sweet Chick. We spoke with co-owner John Seymour (also of Pops) who confirmed the news, noting that once he saw the space was on the market, he figured better a chicken outpost than another Starbucks. Not the first time we’ve heard that argument before, but honestly, any newcomer to this space has some fairly gargantuan shoes to fill.

Sweet Chick opened its first outpost on Bedford Avenue in Williamsburg earlier this year. It’s a casual southern-style restaurant that offers a menu dominated by fried chicken and sides like waffles, biscuits, and slaw. Ownership hopes to score an on-premise liquor license for the location.


Max Fish held court at 178 Ludlow Street for over two decades, having arrived on the Lower East Side back in 1989. The venerable skater hang closed at the end of July with a blowout bash. When asked if this second location would have any reminiscence of the Fish, Seymour noted that there will be some sort of “subtle tribute.” Now that’s authentrification!

For the sake of early expectations, below is the menu from the Brooklyn Sweet Chick:

Sweet Chick Dinner

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