Alexander Hall of Bluebird Opening ‘Rosella Coffee Shop’ at 23 Clinton Street

Posted on: April 21st, 2014 at 5:52 am by

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Alexander Hall of Milk Bar and Bluebird Coffee Shop fame is a busy guy. Not only is he creating two new Australian-style cafes in Brooklyn called Brunswick (in South Slope and Bed Stuy), the entrepreneur has decided to simultaneously break ground yet again on the Lower East Side. Hall’s latest pursuit is the Rosella Coffee Shop which will soon debut at 23 Clinton Street, previously home to a Tui-na foot masseuse. The mom-and-pop had been out of business since last year, and the space sat with naught but a leasing sign hanging from its awning.

Hall’s poster announcement arrived in store windows at the end of last week. But opening date is still on the horizon. DOB permits were only filed earlier this month.

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Meanwhile, Rosella Coffee Shop enters a crowded java environment on upper Clinton Street. There are already a plethora of java joints within spitting distance – Pause Cafe, Cocoa Bar, Marm Cafe, Black Cat Coffee, and Atlas Cafe.

The entire retail composition between East Houston and Delancey is quickly changing. Carpetbaggers and bigger money is moving in. Just look at 50-62 Clinton Street, which will soon become a seven-story mixed-use development at the expense of five established businesses.

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