Max Fish Brands 120 Orchard Street; Opening Day Is August 2

Posted on: July 14th, 2014 at 6:00 am by

max-fish-orchard-letters

Take a look – fresh Max Fish branding is now visible on the storefront marquee of 120 Orchard Street. Blue lettering to complement the new patterned piece by Gregg Woolard. But no illuminated cigarette … at least not yet.

Give it another month, though, and the Max Fish reboot will be ready to entertain. Owner Ulli Rimkus tells us the opening date is currently set for August 2.

We walked by 120 Orchard Street the other day and for a quick gauge of progress. Not really a gut rehab job. Walls are still white for the moment, but that will probably change rather quickly. Let’s hope that some of the old furnishings make a comeback. Meanwhile, new red benches have taken up residence at the front of the establishment.

This second iteration of the Fish brings with it a small menu of cheap bar snacks – Chaeschuechli swiss cheese tart ($1.50), Chili ($5), and rather hilariously, hardboiled eggs ($1).

max-fish-inside-orchard

Max Fish held down 176 Ludlow Street for over two decades before its closing in July 2013. It found a new home on Orchard Street while its OG space became the Lower East Side outpost of Sweet Chick.

Recent Stories

les-kitchen-outside
Here’s the Menu for the New ‘LES Kitchen’ Burger Joint on Essex Street

The so-called LES Kitchen is almost ready to roll. As noted, the new burger joint has been prepping 15 Essex Street in the wake of the Juicery’s departure last year. The menu sitting in the windows serves as hype material for the new establishment. Here’s what to expect when they open at the end of the […]

chinese-new-year-2014
Time to Celebrate the Chinese New Year – the Year of the Monkey

It’s time to ring in the Year of the Monkey! The Lunar New Year is here, and with it, plenty of celebration swinging throughout lower Manhattan. This year marks the 17th annual Lunar New Year’s Parade and Firecracker Ceremony for Chinatown. As in years prior, the festivities will commence with the Firecracker Ceremony, today at 11am […]

ludlow-coffee-supply
Ludlow Coffee Supply (and Barbershop) Announces Itself at Former Pink Pony on Ludlow Street

Exactly three years dead and gone, the Pink Pony finally has its replacement – the Ludlow Coffee Supply. The roll-down security gate at 176 Ludlow Street is now branded as such with black-on-white paint. As previously reported, Sweet Chick owner and manager, John Seymour and Kyle Martin respectively, are transforming the iconic space into a […]

107eldridge-construction
With Cafe Bambi Dead in the Water, New ‘Elevated Gastropub’ Concept Pitched for 107 Eldridge Street

It appears that the ever-delayed Cafe Bambi concept is on ice. Jack Abramcyk (kid brother of nightlife impresario Matt) had planned a bilevel nightspot at 107 Eldridge Street despite an outpouring of opposition. Funny, considering the unopened concept even found its way onto Grub St’s top 20 openings of 2014. Until the end of last […]

Alice Cancel, Photo: Zack Fink
Stringer Staffer Alice Cancel Chosen as Sheldon Silver Successor in State Assembly

The heir to the (downtown) throne has been chosen. District leader – and Stringer staffer – Alice Cancel was picked yesterday to succeed the disgraced former Assembly Speaker, Sheldon Silver, in the 65th Assembly District. Yuh-Line Niou had been favored by comptroller Scott Stringer, but rivals revealed last week she technically doesn’t meet the State’s […]