Max Fish Brands 120 Orchard Street; Opening Day Is August 2

Posted on: July 14th, 2014 at 6:00 am by


Take a look – fresh Max Fish branding is now visible on the storefront marquee of 120 Orchard Street. Blue lettering to complement the new patterned piece by Gregg Woolard. But no illuminated cigarette … at least not yet.

Give it another month, though, and the Max Fish reboot will be ready to entertain. Owner Ulli Rimkus tells us the opening date is currently set for August 2.

We walked by 120 Orchard Street the other day and for a quick gauge of progress. Not really a gut rehab job. Walls are still white for the moment, but that will probably change rather quickly. Let’s hope that some of the old furnishings make a comeback. Meanwhile, new red benches have taken up residence at the front of the establishment.

This second iteration of the Fish brings with it a small menu of cheap bar snacks – Chaeschuechli swiss cheese tart ($1.50), Chili ($5), and rather hilariously, hardboiled eggs ($1).


Max Fish held down 176 Ludlow Street for over two decades before its closing in July 2013. It found a new home on Orchard Street while its OG space became the Lower East Side outpost of Sweet Chick.

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