Yokkoyama Hat Market Opens on Eldridge Street

Posted on: June 11th, 2015 at 5:10 am by

yokkoyama-eldridge

How’s this for retail diversity on the Lower East Side. A new indie millinery just debuted at the long-dormant 116 Eldridge Street. Yokkoyama Hat Market, as the establishment is called, joined the retail landscape earlier this week with its bilingual signage.

Founded by local husband-wife team Shoko and Hirohisa Yokoyama (on the LES for ten years), the eponymous hat market is both store and studio. Hirohisa is the hat-maker, and he crafts the headgear in the rear workspace.

The relatively rough-around-the-edges block was attractive to the Yokoyamas, who cited rags-to-riches businesses like Vanessa’s Dumpling House as a model.

“In this space we can show our high-end hats to the people [who may not have] cared about hats,” Yokoyama tells us.

Yokkoyama was voted Hat Designer of the Year in 2008 by Hat Magazine in the UK.

Will you be shopping here?

Recent Stories

Chad Marlow Resigns from CB3 After Removal from Committee Chair Position Over Liquor Density Fight

Newly appointed Community Board 3 chair Alysha Lewis Coleman stepped into controversy last week when she reportedly sacked member Chad Marlow from his post as Transportation committee chair, a seat he’s held for little more than a year and a half. And today he is completely resigning from the advisory board. The major bone of […]

‘Electrical Issue’ Sidelines Ludlow Street’s Sweet Chick Indefinitely

Celebrity-backed Sweet Chick has been closed and on the ropes for the last three days. Apparently, there were some unspecified “electrical issues,” and Con Edison came to shut down the waffles-and-chicken restaurant just before the busy rush on Friday evening. Computer printouts taped to the vestibule say the same – that it’s closed “temporarily” and […]

Twofold Rent Increase Forces Mexican Mainstay ‘El Maguey y La Tuna’ to Close

This is how the elder statesmen of the Lower East Side are treated. Pushed to the curb. El Maguey y La Tuna on East Houston Street, the mom-and-pop restaurant serving Mexican cuisine to the neighborhood since 2002, has two months to live. It’s apparently closing at the end of March. The culprit, but of course, […]

Epstein’s Bar Returned to Hell Square this Weekend After 2-Year Hiatus

Epstein’s Bar fought for its survival; now its revival is here. The nightspot reopened to the public on Friday night. More than two years after aborting operations at the northeast corner of Stanton and Allen Streets – for neighbors, a welcome relief – the longtime watering hole is finally back on track. The interim period was apparently […]

This is the 9-Story Glass Office Tower Replacing the Sunshine Cinema

With the Sunshine Cinema now dark – the theater closed for good last night – we have the first look at the monstrosity to replace it. A nine-story glass tower that boasts 65,000 square-feet of commercial office space and ground-floor retail. The New York Times has the scoop on the first rendering of the project, […]