Heartbeet Juicery Goes Belly Up, Rise Coffee Moves into 85 Stanton
Two years, gone in a heartbeat.
The Heartbeet Juicery – a Brooklyn-based juice and cleanse home delivery business – officially folded in early October. And with it, the departure of the brick-and-mortar to-go window at 85 Stanton Street. Thus caps three years of operations for the company, two of which were spent beside A. Turen.
“This journey began 3 years ago, we trusted our instincts and with you as our inspiration we created something beautiful,” principals Maria Margolies and Danniel Swatosh note in a Facebook post on the brand page. “Now following our hearts, we are closing Heartbeet Juicery, opening ourselves to what could be next as we head into the wild and unknown.”
Without skipping a beat, though, the sidecar space is already accounted for. The sliver of real estate will soon become a coffee counter, as advertised on the rustic double-wood doors. It’s called Rise Coffee. “Very soon,” is the timeline provided by landlord A. Turen.
Rise Coffee is the fourth such takeway business in this spot since A. Turen moved to 85 Stanton Street in 2010. Pop Yogurt and Munchies Joint preceded Heartbeet Juicery.