Russ & Daughters to Anchor Brooklyn Navy Yard Food Hall
For the second time within a year, a classic Lower East Side food institution is expanding to Brooklyn. This time it’s Russ & Daughters.
The Wall Street Journal reports today that the appetizing business signed a deal for 14,000 square-feet of real estate on the ground floor of Building 77, a 1-million-square-foot industrial structure undergoing a $185 million renovation. Russ & Daughters will be one of the anchor tenants in the Brooklyn Navy Yard food hall. Most of its daily production operations will move to this complex from Bushwick; it’ll house bakery, food production, shipping, and catering.
The public-facing component is a shop that serves breakfast and lunch.
Visitors will be able to view Russ & Daughters’ manufacturing operation through glass walls, a concept that will be replicated throughout the 60,000-square-foot food hall, which Navy Yard officials hope to lease to smaller food manufacturing and retail companies.
“You can see through the big glass windows our bagels being made and smoked salmon being sliced, said Niki Russ Federman, fourth-generation co-owner who runs the business with her cousin Josh Russ Tupper. “So to have that connection with the process and people who make the food…is very fulfilling.”
This blockbuster Brooklyn annex comes at a time of expansion for the brand, which just passed its centennial mark. In addition to the OG store at 179 East Houston, there’s the cafe on Orchard Street, the soon-to-open outpost inside the Jewish Museum, and now this Brooklyn Navy Yard food hall.