‘New Territories’ Dessert Shop ups the Ice Cream Game in Hell Square

Posted on: January 18th, 2017 at 5:16 am by

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Another built-for-instagram sweets shop just hit the Lower East Side. And it’s apparently the hottest new shop in Hell. Square, that is.

New Territories sold out of product upon its opening Sunday night at 190 Orchard Street. They won’t be back for your dollar until tomorrow, according to a sign on the closed gate.

Owned and operated by Peter Mei and George Tang, hailing from Hong Kong and Brooklyn respectively, New Territories offers “bubble” egg-waffle cones and milkshakes adorned with a crown of sprinkles (or Jimmies, depending on your upbringing).

For now there is only one milkshake offered – the “Unicorn Parade.” All ice cream choices are from Van Leeuwen.

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