With ‘Walltime,’ Bowery and East Houston Becomes User-Generated TV Screen
Over the years, the south-facing exposure of 294 Bowery has boasted its fair share of advertising. And plenty of graffiti, naturally. Everything from static billboards like the enormous Grand Theft Auto IV banner (April 2008) to videos pimping Ciroc vodka or the fight to save turtles. Now, this enormous white space above (and unrelated to) the Bowery Graffiti Wall is about to become a multimedia screen for user generated content.
That “2016 in memoriam” slideshow at the end of December was the first taste. The stunt was conceived and hosted by a new mobile app called Walltime, which solicits video content from YouTube and Vimeo and beams it onto blank facades. iPhone users can view the shows remotely via webcam and listen to soundtracks on their devices when near a wall. In order to contribute content, participants are sent push notifications about time slots with schedules, free programming opportunities, charity campaigns, or sponsored art projects.
The catch is that those wishing to broadcast programming must pay $10 a minute. As it relates to the Bowery, you can expect to see video here at least three nights per week in the near future.
Alex Vandoros from Walltime got in touch with us about the new project. He stresses that there will be no advertising (except that this serves as boost for their app), and that the company maintains an exclusive on 294 Bowery for these projections.
“Our Walltime iOS app empowers creative individuals to show their own videos or sponsor artistic or otherwise relevant content via light projections – it’s not for advertisers,” Vandoros further noted. “Once our update is live, we’ll be running at least 3 nights per week.”
As for contributors, “We’re getting street artists like Fab Five Freddy, Retna, and a few others involved.”
So, we’ll see what happens next.