With ‘Walltime,’ Bowery and East Houston Becomes User-Generated TV Screen

Posted on: February 21st, 2017 at 5:13 am by

2016-dead-13_wm

Over the years, the south-facing exposure of 294 Bowery has boasted its fair share of advertising. And plenty of graffiti, naturally. Everything from static billboards like the enormous Grand Theft Auto IV banner (April 2008) to videos pimping Ciroc vodka or the fight to save turtles. Now, this enormous white space above (and unrelated to) the Bowery Graffiti Wall is about to become a multimedia screen for user generated content.

That “2016 in memoriam” slideshow at the end of December was the first taste. The stunt was conceived and hosted by a new mobile app called Walltime, which solicits video content from YouTube and Vimeo and beams it onto blank facades. iPhone users can view the shows remotely via webcam and listen to soundtracks on their devices when near a wall. In order to contribute content, participants are sent push notifications about time slots with schedules, free programming opportunities, charity campaigns, or sponsored art projects.

The catch is that those wishing to broadcast programming must pay $10 a minute. As it relates to the Bowery, you can expect to see video here at least three nights per week in the near future.

Photo: Walltime

Photo: Walltime

Alex Vandoros from Walltime got in touch with us about the new project. He stresses that there will be no advertising (except that this serves as boost for their app), and that the company maintains an exclusive on 294 Bowery for these projections.

“Our Walltime iOS app empowers creative individuals to show their own videos or sponsor artistic or otherwise relevant content via light projections – it’s not for advertisers,” Vandoros further noted. “Once our update is live, we’ll be running at least 3 nights per week.”

As for contributors, “We’re getting street artists like Fab Five Freddy, Retna, and a few others involved.”

So, we’ll see what happens next.

Bowery Graffiti Wall, April 2008

Bowery Graffiti Wall, April 2008

Recent Stories

More Bowery Buildings Demolished for 11-Story Mixed-Use Development

Time has come for 139-141 Bowery, properties which have been on death row since 2014. The city finally issued demolition permits for the two buildings earlier this month, a couple years after Department of Buildings approved the plans. Wrecking crew are now on scene to begin the dismantling. As reported, the tax lots of 139-141 Bowery […]

Following DKNY, Hollister Mural Disappears Behind 6-Story Office Development

Over at “SoHo’s most impactful corner,” 606 Broadway gradually ascends skyward, blocking out what was once a vacant sliver of city-owned land. Two towers of the rising superstructure are also starting to obstruct the Hollister ad branding on the north face of 600 Broadway. Madison Capital, which purchased the 6,190 square-foot parcel from the city for […]

Upscale ‘New Stand’ Newsstand Takes Over Patricia Field Store on the Bowery

Incoming. This week brings word that a replacement has been found for the former Patricia Field store on the Bowery. The New Stand, a chain that dubs itself as what would happen if “your favorite blog and your favorite bodega had a baby,” just inked a lease with landlord Thor Equities. According to the Real […]

At More Than 60 Stories, Extell’s Inescapable ‘One Manhattan Square’ Dwarfs the Manhattan Bridge

It finally happened. The Manhattan Bridge is now dwarfed by its neighbor, One Manhattan Square. With Two Bridges residents focused squarely on stopping the three supertall developments invading the area, the controversial “trailblazer,” Extell’s One Manhattan Square, remains the 800-foot elephant on the waterfront. Three years into construction, the superstructure is getting glassed, and has […]

You Can Now Watch LES-Based ‘Off Track Betty’ Online

If you missed the showing of Clayton Dean Smith’s Off Track Betty at the Friends of the Elizabeth Street Garden Film Festival, you have another chance yet. Pulling down accolades from the 2016 Brooklyn Film Festival, the nineteen-minute short is now available for your online viewing pleasure, free of charge. The film tells the story of a longtime […]