‘Brooklyn Diamond’ Coffee will Shine where Tiny Empire Failed on Lafayette Street
Where one Brooklyn business failed, another is giving it a go. And this one, a contribution to “Latte Lane.”
Brooklyn Diamond is making its way to the eastern fringe of SoHo. The misnomer of a coffee shop has grand plans for 234 Lafayette Street, its second location in Manhattan, and third overall.
From the about us section of the website:
At Brooklyn Diamond we are a team of fun, coffee-loving, passionate people who infuse love into every cup of coffee we make.
My name is Lottie. I am the founder of Brooklyn Diamond Coffee. I started the company in 2013, with a mission to bring good coffee to people who deserve it.
What an amazing journey it has been! From door-to-door cold brew deliveries, to a pop up store in the South Street Seaport. Little did I know, in one year, Brooklyn Diamond had transformed into an empire where coffee thrives. Growing from a team of 2 to 12. With the support of our raving fan base, within just 5 months Brooklyn Diamond Coffee was able to open it’s doors to the first permanent retail location in Brooklyn NY.
Perhaps this will alleviate the hordes who queue for La Colombe every morning.
The outer-borough java joint recently swapped out the signage at 234 Lafayette, where the Tiny Empire juicery previously held down a short-lived residency. Indeed, the latter business spent five months at this address; it opened in August 2015, but shuttered in January for “maintenance” (purportedly due to zoning issues). Yet they never reopened. Since then, the space had been dormant, with Tiny’s fixtures rotting away.