‘Epaulet’ Returns to LA, Ditches Orchard Street After 7 Years

Posted on: April 14th, 2017 at 5:08 am by

epaulet-exit-orchard_wm

Call it an Epaulet exit.

The formerly-Brooklyn-based men’s clothing and footwear brand just departed the Lower East Side after seven years. Gone for good. Ownership spent the last week pimping a fire sale, and packing up the remainder of the store.

They’re apparently moving all operations back to Los Angeles, where a store opened four years ago.

Epaulet first dipped its toe into the neighborhood scene in September 2010 with a pop-up at the now-shuttered Reed Space. Two months later, it became a permanent fixture on the block, having secured the ground level of 144 Orchard Street.

Demask, July 2010

Demask, July 2010

You’ll recall that, before 144 Orchard Street became a trendy retailer, it was briefly a Danish erotica shop called Demask. According to a New York Times article from 2007, their arrival the year before came at the behest of real estate kingpin Sion Misrahi, who gave the boutique (along with Babeland) “a 10 percent discount on their rent because he thought it would add to the spirit of the neighborhood.”

Closed up shop! Back to LA.

A post shared by Epaulet (@epaulet) on

Recent Stories

Early ’00s LES Rock History ‘Meet Me in the Bathroom’ will be Adapted into Docu-series

You may have seen this… New York’s beloved gritty indie musc scene circa 2000s is getting a second life, through a four-hour docu-series. That’s right, the resurgence is a visual retelling based on Lizzy Goodman’s 600-page oral history called Meet Me in the Bathroom: Rebirth and Rock & Roll in NYC 2001-2011. The documentary will […]

Anti-Gun Mural Painted on Hester Street

Shots fired. Muralist Otto Schade is throwing shade at gun control with this powerful new piece on Hester Street, just east of the Bowery. It was painted last week. The liberty eagle’s wingspan runs the length of the brick wall, and is composed solely of weaponry. Machine guns and knives. And the bird is clutching […]

‘Tang’s Noodle’ Joins the Leon Hotel on Canal Street

Chinatown has another noodle shop to its name. Coming soon to the four-year-old Leon Hotel is Tang’s Noodle. If the signage is to be believed, this is the first stateside restaurant for the import. Build-out of the small ten-table establishment had been underway since summertime. And it’s not to be confused with the new hotpot […]

Construction Resumes at East Broadway Modular Development Site After Collapsed Sidewalk

The modular housing construction on East Broadway reactivated in a big way last week after its second sidelining since summertime. Pile driver and backhoe are stationed onsite. The project parcel at 201 East Broadway has been relatively silent for much of the last six months. Twice in that time, progress was stymied thanks to safety […]

City Council Passes Bill for Increased ‘Urban Renewal’ Transparency

Earlier this week, City Council unanimously voted to pass legislation that would require the City to provide public access to urban renewal plans, which have been changing the real estate landscape of New York City for decades. Intro 1533-A, sponsored by Councilwoman Margaret Chin, would require the Department of Housing Preservation and Development (HPD) to […]