Far from a Sure Shot, ‘Beastie Boys Square’ Continues to Apply Pressure

Posted on: April 6th, 2017 at 5:05 am by
Beastie Boys mural by Danielle Mastrion, July 2014

Beastie Boys mural by Danielle Mastrion, July 2014

He can’t, won’t, and don’t stop.

That would be LeRoy McCarthy and his bid to transform the southwest corner of Rivington and Ludlow Streets into Beastie Boys Square. To mark the occasion of the reinvigorated street co-naming campaign, he’s planned a party for next month (May 21) outside Wolfnights, the same address that appears on the album cover of Paul’s Boutique.

Danielle Mastrion, the street artist who painted the Beastie Boys mural three years ago, was tapped for an encore, as it were. She’ll be “creating a new Beastie Boys Square mural” with beats by hip-hop artist Kuf Knotz. Wolfnights will supply food, on the house.

This event is yet another stunt by McCarthy to realize the three-year-old dream of co-naming the intersection. You’ll recall his months-long pursuit in the beginning of 2014 netted international headlines alongside the ire of CB3, whose leadership under Susan Stetzer and then-Chair Gigi Li bungled the application. The proposal ultimately ended in a denial, yet not without dragging Li through the mud. (The withdrawn application was erroneously voted down at full board in February 2014, but reinstated and denied a month later).

beastie-boys-square-party

McCarthy jumped back into the game last week, encouraged by the quasi-new leadership under Jamie Rogers as Chair.

“I am hopeful that positive developments now will advance the opportunity for Beastie Boys Square finally coming to fruition,” McCarthy tells us. “I have discussed this matter with the Chief of Staff for Council Member Chin, Mr. Paul Leonard, and Deputy Borough President Bonilla in Gale Brewer’s office, and both have been supportive. Hopefully all three parties can work together toward a resolution, and finally honor the Beastie Boys with a street co-naming.”

Even if CB3 decides to re-calendar consideration for Beastie Boys Square, it’ll likely meet a similar uphill battle. The last time around, members did not feel that the Beastie Boys met the co-naming criteria of (a) Fifteen years of community involvement or (b) An exceptional accomplishment worthy of highlighting.

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