Macaron Parlour Saddles up Alongside Meow Parlour on Hester Street

Posted on: April 6th, 2017 at 5:11 am by

44hester-macaron_wm

Two “Parlours” now sit side-by-side on Hester Street.

The Macaron Parlour, the popular bakery founded by Simon Tung and Christina Ha, recently relocated from St. Mark’s Place to 44 Hester Street, the OG headquarters of Hood by Air. (The latter business is now located a few blocks north on Ludlow Street.) Tung and Ha decided to move the bakery from the East Village to a space right alongside their other local hit, the Meow Parlour.

The kitchen is already up and running, apparently. A few days ago, we saw a bunch of pastry chefs running crates of macarons down the block. No word just yet on the official opening, though.

Here’s the update from the Macaron Parlour Facebook page:

We are so pleased to announce that we are moving our East Village shop to the Lower East Side. Yesterday was our last day of operation in our East Village location. Our new address will be 44 Hester St., right beside our sister company Meow Parlour. We will be opening sometime next week (TBA) once we’ve settled in. In the meantime, you can find our treats in our UWS shop or the Meow Parlour Bakery.

Macaron Parlour East Village was our very first brick-and-mortar store, which we opened in October 2012. These past 4+ years have been truly amazing. What started out as just a dream has grown beyond our wildest imaginations. We will miss being in the East Village so, so much. We’ve simply outgrown the space and are looking forward to a bigger kitchen for production!
Finally, we wanted to thank our neighbors and regulars in the East Village who we have come to know and love dearly, our friends who have provided their never-ending support for us, and our customers who continue to come from near and far to try out our treats. We hope you will visit us at our new location in the LES!

We are excited to join the neighborhood and see what the future holds!

Recent Stories

Early ’00s LES Rock History ‘Meet Me in the Bathroom’ will be Adapted into Docu-series

You may have seen this… New York’s beloved gritty indie musc scene circa 2000s is getting a second life, through a four-hour docu-series. That’s right, the resurgence is a visual retelling based on Lizzy Goodman’s 600-page oral history called Meet Me in the Bathroom: Rebirth and Rock & Roll in NYC 2001-2011. The documentary will […]

Anti-Gun Mural Painted on Hester Street

Shots fired. Muralist Otto Schade is throwing shade at gun control with this powerful new piece on Hester Street, just east of the Bowery. It was painted last week. The liberty eagle’s wingspan runs the length of the brick wall, and is composed solely of weaponry. Machine guns and knives. And the bird is clutching […]

‘Tang’s Noodle’ Joins the Leon Hotel on Canal Street

Chinatown has another noodle shop to its name. Coming soon to the four-year-old Leon Hotel is Tang’s Noodle. If the signage is to be believed, this is the first stateside restaurant for the import. Build-out of the small ten-table establishment had been underway since summertime. And it’s not to be confused with the new hotpot […]

Construction Resumes at East Broadway Modular Development Site After Collapsed Sidewalk

The modular housing construction on East Broadway reactivated in a big way last week after its second sidelining since summertime. Pile driver and backhoe are stationed onsite. The project parcel at 201 East Broadway has been relatively silent for much of the last six months. Twice in that time, progress was stymied thanks to safety […]

City Council Passes Bill for Increased ‘Urban Renewal’ Transparency

Earlier this week, City Council unanimously voted to pass legislation that would require the City to provide public access to urban renewal plans, which have been changing the real estate landscape of New York City for decades. Intro 1533-A, sponsored by Councilwoman Margaret Chin, would require the Department of Housing Preservation and Development (HPD) to […]