Wendy Mink Parts with ‘Popped’ to Create ‘Project Platform NYC’ on Orchard Street

Posted on: April 17th, 2017 at 5:17 am by

project-platform-orchard_wm

LES Popped is pooped.

The refugee retailer recently parted ways with 72 Orchard Street, where it maintained a short-lived marketplace partnership with Wendy Mink Jewelry. That relationship, forged last October, concluded earlier this month. Brick-and-mortar no more.

In the wake of its departure, Wendy Mink Jewelry soldiers on, having teamed up with Chicago jeweler Robin Richman and designer Penelope’s Stories to create Project Platform NYC. The new company bowed last week, and fashions itself as a “new concept store in Lower East NY viewing the mixed media space as an opportunity to inform and promote new ideas in design, jewelry, fashion and special events to come.”

LES Popped, meanwhile, continues to peddle its wares online.

This is a tough area for retail, as (paradoxically) money-spending foot traffic isn’t tops. And this isn’t the only co-tenant operation in the vicinity, either. Right next door, The Great Frog and The Cast share quarters to sell their heavy metal jewelry and leather goods respectively.

Please come and visit our newly painted,re-imagined and re-invented store…called PROJECT PLATFORM. Please follow our new insta page @projectplatformnyc ☺️ Joining myself, Wendy Mink Jewelry both hand-made and vintage jewelry- is Robin Richman of Chicago- artist, retailer and friend, and Elise Benkhard also a friend and colleague representing women and their stories via their jewelry and moving towards working with women in Women for Women International. We will also be hosting several events, talks and interesting musical concerts. We will keep you updated as our dates get finalized. I am very proud of how the redesign of the store at 72 Orchard St. I love the way it looks and feels and hope everyone will drop by and see what we are up to. Looking forward to seeing you.

A post shared by Wendy Mink Jewelry (@wendyminkjewelry) on

Recent Stories

Your First Look Inside Gino Sorbillo’s Incoming Pizzeria on the Bowery

With one up and running in Little Italy (i.e. Zia Esterina), revered pizza maker Gino Sorbillo is mere days from debuting his new pizzeria on the Bowery. Doors have been propped open the last couple weeks to reveal the current progress at 334 Bowery. Take a look inside. We’re told that Sorbillo should open sometime next week. […]

Le Baron Replacement to Go Before CB3 Next Month

The survivors of Le Baron, still holding onto hope of a successor establishment on Mulberry Street, are headed back to the community board level for further consideration. Principals of MJK Foods LLC had tried to score a full liquor license by going straight to the State Liquor Authority, but were apparently stonewalled. Indeed, MJK Foods now appears […]

It’s a Punk Rock Spectacular with ‘ReAgitator,’ Screening Saturday at Anthology Film Archives

A mad scientist resurrects a beautiful aristocrat who rebels, joins a cult of the undead, and resurrects a giant monster to destroy the world. You know, just your typical rom-com zombie adventure horror parody. That’s barely scratching the surface when describing ReAgitator: Revenge of the Parody, the latest film by 20-year-old indie filmmaker Dylan Mars Greenberg. Making […]

Economy Candy Goes Retro with 80th Anniversary Throwback Signage

Economy Candy just marked the occasion of its eightieth birthday with brand new marquee signage. Installation completed Tuesday afternoon, and is the first major storefront modification in several years for the octogenarian sweets shop. “As a birthday present to ourselves we have given our store front a facelift to restore some old school charm,” ownership […]

More Bowery Buildings Demolished for 11-Story Mixed-Use Development

Time has come for 139-141 Bowery, properties which have been on death row since 2014. The city finally issued demolition permits for the two buildings earlier this month, a couple years after Department of Buildings approved the plans. Wrecking crew are now on scene to begin the dismantling. As reported, the tax lots of 139-141 Bowery […]