Wendy Mink Parts with ‘Popped’ to Create ‘Project Platform NYC’ on Orchard Street
LES Popped is pooped.
The refugee retailer recently parted ways with 72 Orchard Street, where it maintained a short-lived marketplace partnership with Wendy Mink Jewelry. That relationship, forged last October, concluded earlier this month. Brick-and-mortar no more.
In the wake of its departure, Wendy Mink Jewelry soldiers on, having teamed up with Chicago jeweler Robin Richman and designer Penelope’s Stories to create Project Platform NYC. The new company bowed last week, and fashions itself as a “new concept store in Lower East NY viewing the mixed media space as an opportunity to inform and promote new ideas in design, jewelry, fashion and special events to come.”
LES Popped, meanwhile, continues to peddle its wares online.
This is a tough area for retail, as (paradoxically) money-spending foot traffic isn’t tops. And this isn’t the only co-tenant operation in the vicinity, either. Right next door, The Great Frog and The Cast share quarters to sell their heavy metal jewelry and leather goods respectively.
Please come and visit our newly painted,re-imagined and re-invented store…called PROJECT PLATFORM. Please follow our new insta page @projectplatformnyc ☺️ Joining myself, Wendy Mink Jewelry both hand-made and vintage jewelry- is Robin Richman of Chicago- artist, retailer and friend, and Elise Benkhard also a friend and colleague representing women and their stories via their jewelry and moving towards working with women in Women for Women International. We will also be hosting several events, talks and interesting musical concerts. We will keep you updated as our dates get finalized. I am very proud of how the redesign of the store at 72 Orchard St. I love the way it looks and feels and hope everyone will drop by and see what we are up to. Looking forward to seeing you.