Short Shorts Brand, ‘Chubbies,’ is Opening a Store on Chrystie Street Tomorrow

Posted on: May 4th, 2017 at 5:00 am by

Chrystie Street will gain a taste of frat-fashion. In just twenty-four hours, men’s short shorts brand, Chubbies, is set to open a new store at 159 Chrystie. This is the above-ground spot formerly occupied by Against Nature, which closed back in February after six years in business.

The retail space itself had been undergoing renovation since the aforementioned boutique departed. In fact, the whole of 159 Chrystie is amidst renovation, from the top down. The Lee & Associates brokerage pimped the space and apparently found its winner in Chubbies. Their website confirms the news, announcing the opening date as tomorrow at 11am.

Co-founded in 2011 by Kyle Hency, Rainer Castillo, Preston Rutherford, and Tom Montgomery, the San Francisco-based Chubbies specializes in bro-style nut-huggers. A sample from their Facebook about page…

The most radical shorts known to mankind. We are here to take men everywhere out of the “Capri” ages of shortswear and back to the pure shorts awesomeness of the 70s and 80s. Guys like Larry Bird, Tom Selleck, John McEnroe, the entire NBA in the 80s – they wouldn’t be caught dead wearing these modern-day Shants. And those dudes are badasses.

Business Insider also wrote a puff-piece about Chubbies a couple years ago explaining the impetus behind starting the company.

Back in college, the four guys would wear retro short-shorts they found in thrift stores and had handed down from their dads and uncles. “If you had a really cool pair of shorts, people would talk about it,” Chubbies cofounder Tom Montgomery tells Business Insider.

So in 2011, a few years after graduating, they decided they’d had enough of their own jobs — they wanted to start their own company together, and they wanted to sell the short-shorts they loved wearing themselves.

To make sure they started spring and summer sales strong, the founders sent emails to fraternity presidents and the heads of other social groups on college campuses, letting them know about the shorts.

“Invariably, the guys who responded to us were the fraternity presidents and heads of these groups saying ‘Hey, I know a guy who’s interested, and it happens to be me,’ and immediately they were on board,” Montgomery says. Today, Chubbies has an ambassadors program, and has plucked more than a hundred college guys to help it continue to spread the word on college campuses. If you walk around any big college campus when it’s nice out, you’re bound to see at least a few guys rocking Chubbies shorts.

Recent Stories

Your First Look Inside Gino Sorbillo’s Incoming Pizzeria on the Bowery

With one up and running in Little Italy (i.e. Zia Esterina), revered pizza maker Gino Sorbillo is mere days from debuting his new pizzeria on the Bowery. Doors have been propped open the last couple weeks to reveal the current progress at 334 Bowery. Take a look inside. We’re told that Sorbillo should open sometime next week. […]

Le Baron Replacement to Go Before CB3 Next Month

The survivors of Le Baron, still holding onto hope of a successor establishment on Mulberry Street, are headed back to the community board level for further consideration. Principals of MJK Foods LLC had tried to score a full liquor license by going straight to the State Liquor Authority, but were apparently stonewalled. Indeed, MJK Foods now appears […]

It’s a Punk Rock Spectacular with ‘ReAgitator,’ Screening Saturday at Anthology Film Archives

A mad scientist resurrects a beautiful aristocrat who rebels, joins a cult of the undead, and resurrects a giant monster to destroy the world. You know, just your typical rom-com zombie adventure horror parody. That’s barely scratching the surface when describing ReAgitator: Revenge of the Parody, the latest film by 20-year-old indie filmmaker Dylan Mars Greenberg. Making […]

Economy Candy Goes Retro with 80th Anniversary Throwback Signage

Economy Candy just marked the occasion of its eightieth birthday with brand new marquee signage. Installation completed Tuesday afternoon, and is the first major storefront modification in several years for the octogenarian sweets shop. “As a birthday present to ourselves we have given our store front a facelift to restore some old school charm,” ownership […]

More Bowery Buildings Demolished for 11-Story Mixed-Use Development

Time has come for 139-141 Bowery, properties which have been on death row since 2014. The city finally issued demolition permits for the two buildings earlier this month, a couple years after Department of Buildings approved the plans. Wrecking crew are now on scene to begin the dismantling. As reported, the tax lots of 139-141 Bowery […]