Short Shorts Brand, ‘Chubbies,’ is Opening a Store on Chrystie Street Tomorrow
Chrystie Street will gain a taste of frat-fashion. In just twenty-four hours, men’s short shorts brand, Chubbies, is set to open a new store at 159 Chrystie. This is the above-ground spot formerly occupied by Against Nature, which closed back in February after six years in business.
The retail space itself had been undergoing renovation since the aforementioned boutique departed. In fact, the whole of 159 Chrystie is amidst renovation, from the top down. The Lee & Associates brokerage pimped the space and apparently found its winner in Chubbies. Their website confirms the news, announcing the opening date as tomorrow at 11am.
Co-founded in 2011 by Kyle Hency, Rainer Castillo, Preston Rutherford, and Tom Montgomery, the San Francisco-based Chubbies specializes in bro-style nut-huggers. A sample from their Facebook about page…
The most radical shorts known to mankind. We are here to take men everywhere out of the “Capri” ages of shortswear and back to the pure shorts awesomeness of the 70s and 80s. Guys like Larry Bird, Tom Selleck, John McEnroe, the entire NBA in the 80s – they wouldn’t be caught dead wearing these modern-day Shants. And those dudes are badasses.
Business Insider also wrote a puff-piece about Chubbies a couple years ago explaining the impetus behind starting the company.
Back in college, the four guys would wear retro short-shorts they found in thrift stores and had handed down from their dads and uncles. “If you had a really cool pair of shorts, people would talk about it,” Chubbies cofounder Tom Montgomery tells Business Insider.
So in 2011, a few years after graduating, they decided they’d had enough of their own jobs — they wanted to start their own company together, and they wanted to sell the short-shorts they loved wearing themselves.
To make sure they started spring and summer sales strong, the founders sent emails to fraternity presidents and the heads of other social groups on college campuses, letting them know about the shorts.
“Invariably, the guys who responded to us were the fraternity presidents and heads of these groups saying ‘Hey, I know a guy who’s interested, and it happens to be me,’ and immediately they were on board,” Montgomery says. Today, Chubbies has an ambassadors program, and has plucked more than a hundred college guys to help it continue to spread the word on college campuses. If you walk around any big college campus when it’s nice out, you’re bound to see at least a few guys rocking Chubbies shorts.