Metallica is Opening a Weekend Pop-up Shop on Spring Street Tomorrow

Posted on: May 11th, 2017 at 5:11 am by

Metal heads, open your wallets.

Metallica is jumping on the retail bandwagon as promotion tool during its recently announced “WorldWired” tour. The roving pop-up concept kicks off tomorrow at 96 Spring Street, and will follow the band on its North American adventure.

Fans can queue for exclusive items that can only be found in the shop, and enter to win prizes like autographed sundries and “snake-pit” passes.

The SoHo jaunt is in support of the MetLife Stadium show on Sunday, with hours as follows:

May 12 – 3 pm to 10 pm
May 13 – 3 pm – 10 pm
May 14 – 10 am to 4 pm

Other merch shops along the tour route include:

St. Louis, Missouri: June 2 – June 4
Houston, Texas: June 9 – June 11
Chicago, Illinois: June 16 – June 18
Atlanta, Georgia: July 7 – July 9
Toronto, Ontario: July 14 – July 16
Los Angeles, California: July 27 – July 29
San Diego, California: August 4 – August 6
San Francisco, California: August 11 – August 13

Showcasing these pop-up tour merch shops ahead of concerts (or album releases) is now a typical trend these days for well-established artists. Everyone’s doing it, and in the city, most seem to choose downtown environs like the Lower East Side. We’ve seen The Strokes, Foo Fighters, and The 1975 all enter the local retail fray.

Site chosen for the New York City pop-up is the vacancy previously operated by Ben Sherman, which closed shop last year after a decade in SoHo. Google also ran a brief promotional store here.

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