Metallica is Opening a Weekend Pop-up Shop on Spring Street Tomorrow

Posted on: May 11th, 2017 at 5:11 am by

Metal heads, open your wallets.

Metallica is jumping on the retail bandwagon as promotion tool during its recently announced “WorldWired” tour. The roving pop-up concept kicks off tomorrow at 96 Spring Street, and will follow the band on its North American adventure.

Fans can queue for exclusive items that can only be found in the shop, and enter to win prizes like autographed sundries and “snake-pit” passes.

The SoHo jaunt is in support of the MetLife Stadium show on Sunday, with hours as follows:

May 12 – 3 pm to 10 pm
May 13 – 3 pm – 10 pm
May 14 – 10 am to 4 pm

Other merch shops along the tour route include:

St. Louis, Missouri: June 2 – June 4
Houston, Texas: June 9 – June 11
Chicago, Illinois: June 16 – June 18
Atlanta, Georgia: July 7 – July 9
Toronto, Ontario: July 14 – July 16
Los Angeles, California: July 27 – July 29
San Diego, California: August 4 – August 6
San Francisco, California: August 11 – August 13

Showcasing these pop-up tour merch shops ahead of concerts (or album releases) is now a typical trend these days for well-established artists. Everyone’s doing it, and in the city, most seem to choose downtown environs like the Lower East Side. We’ve seen The Strokes, Foo Fighters, and The 1975 all enter the local retail fray.

Site chosen for the New York City pop-up is the vacancy previously operated by Ben Sherman, which closed shop last year after a decade in SoHo. Google also ran a brief promotional store here.

Recent Stories

Bowery Cyclist Hit by Cab in Critical Condition

Earlier this morning, at roughly 6:45am, a cyclist heading east on Canal Street collided with a northbound taxi at the Bowery. Tons of cops are on the scene now, snarling traffic by the Manhattan Bridge. The mangled bike remains on its side in the intersection alongside splotches of blood. The unnamed cyclist remains in Critical […]

Denied by Community, ‘Mini Rex’ Karaoke Bar Heads to SLA for Ludlow Street Liquor License

Leftfield on Ludlow Street remains committed to its own sale, while the leading contender for takeover is the convoluted “dry karaoke” establishment we’ve been telling you about called Mini Rex. The proposed bar is taking its application all the way to the top, despite its negative reception from the community at large. (Co-founded by Edouard […]

As Promised, City Stations 2 Traffic Agents at Problematic Grand Street Intersection

Here’s some election year politics at its best. Host a mayoral town hall (for District 1), then satisfy a few voters in the immediate aftermath. One Grand Street resident, frustrated with the lack of attention to the traffic bottlenecks on Grand Street, demanded that the administration act to change the status quo. He asked Mayor […]

‘Minnie’s on Clinton’ Opens Tomorrow at the Old Tapeo29 Space

The restaurant row of Clinton Street welcomes another entrant to the fold. Minnie’s on Clinton bows tomorrow at 29 Clinton Street, serving up a menu consisting of that nebulous offering, “American comfort food.” Initial debut had been slated for late last week. In the ensuing days, however, exterior ornamentation arrived at the corner restaurant, just as […]

Spring Street Developer Withdraws Application for Controversial Special Little Italy District Zoning Change

The years-running saga of rear yard development at 53-55 Spring Street concluded two weeks ago when the landlord withdrew the proposal under community pressure. Developer Joseph Brunner (aka JBAM), who acquired the property two years ago for $15.5 million, sought to construct a one-story addition that would encompass the rear courtyard, thereby enlarging the overall […]