Extra Butter LES Opens Temporary Store While Renovating its Orchard Street HQ
Extra Butter, the four-year-old Lower East Side sneaker shop, is currently in a transition phase. Its headquarters is now under the knife for a series of store renovations.
During this build-out period, though, the movie-themed streetwear brand already secured a Plan B. Last week, ownership moved into the smaller space next door at 125 Orchard Street. Construction work is slated to last a couple months, and we’re told that this temporary location will remain operational through late September. Grand reopening in the original space will reportedly follow a month later.
The store at 125 Orchard Street was previously occupied by Giselle, a women’s clothing shop that maintained a neighborhood presence since 1979. Owner David Nissim moved here – a building he owns, by the way – two years ago after Lea’s Dress Shop folded. The first sign of demise arrived back in May with a single leasing board in the window. It’s unclear whether Nissim will revive the business. Our request for comment has gone unanswered.
Extra Butter was founded in 2007, and is actually based out of Rockville Centre, Long Island.