Sartiano’s ‘Broken Coconut’ Health Eatery Stakes Claim to Former Other Music Space

Posted on: July 18th, 2017 at 5:00 am by

June 2017

That a trendy health eatery would replace a music mecca is anathema. But it looks like it’s happening all the same. Word on the street is that the old Other Music is to be replaced by something called the Broken Coconut and with the uppity slogan, “Eat pretty.”

Should we be surprised?

When the brown butcher paper was first taped to the windows of East 4th Street in early June, a worker inside informed us of the new lunch spot, and that it would be called the Broken Coconut. Other than that, there is virtually no information available.

Poking through federal trademark documents for the logo, it appears that the establishment is helmed by nightlife impresario Scott Sartiano. He’s the guy who co-founded places like Butter and 1Oak.

Photo: Menta

We also found this draft menu posted to Facebook by the graphic design firm Menta. An accompanying description notes the “nostalgic pastel hues for a ’60s beach vibe.”

Meanwhile, there is a new documentary in the works, via Kickstarter campaign, chronicling the twenty-year arc of Other Music. The filmmakers began shooting just as the store announced its swan song, shooting interviews with current and past staff members and notable customers. Indeed, the project includes input from musicians and actors alike – Stephin Merritt (Magnetic Fields), Ezra Koenig (Vampire Weekend), Dave Portner (Animal Collective), Daniel Kessler of (Interpol), Jason Schwartzman, and Benicio Del Toro.

The seminal indie music shop, which survived for years against Tower Records across the street, closed in June 2016. At the time, ownership cited rising rents – more than double the $6,000 monthly dole in 1995 – and the changing face of the music industry as reasons behind the closure.

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