Fashionable Chefwear Brand ‘Tilit’ Moves Into 2nd-Floor Showroom at 319 Grand Street
In breaking with tradition at the so-called Pink Building, a second-floor vacancy did not go to another gallery. Instead, a trendy apron peddler called Tilit opened a showroom-slash-boutique.
At the end of June, the Marinaro Gallery vacated the space at 319 Grand Street, moving to 1 Oliver Street in Chinatown. Tilit assumed control of the upstairs real estate two weeks later, and eventually relocated its operations here. Founded in 2012 by former Aureole chef Alex McCrer, the company specializes in fashionable “chefwear,” the gear worn by those sweating their asses off in restaurant kitchens.
Esquire described the chef clothier as follows:
In 2012 McCrery and his wife Jenny Goodman (they met when she was working front of house at Commander’s Palace) launched Tilit, a line of workwear made for the modern restaurant kitchen, with their open-plan designs, artisanal philosophies, and increasingly style-conscious chefs desperate for an alternative to what he calls “clown clothes.” Drawing inspiration from brands like Carhartt Work In Progress and the streetwear scene surrounding Tilit’s Lower East Side headquarters, McCrery’s turned the whole concept of chefwear on its head.
Along with the expected aprons and traditional chef’s coats, Tilit’s expanded to offer a full range of sharp, modern workwear, with not a single cartoon chili pepper in sight. There are denim button-ups, oversized BDU-inspired fatigue pants, the requisite chore coat that any self-respecting brand has to have right now, all made in New York out of fabrics that feel a world away from the scratchy polyester that’s defined kitchen life for decades.