In What was American Apparel, ‘Dr Smood’ Health Eatery Debuts on East Houston

Posted on: September 22nd, 2017 at 5:05 am by

The doctor is now seeing patients. Customers, rather.

Dr Smood, the health eatery that offers “smart food for a good mood,” opened the doors to its Lower East Side location this week.

As you might expect, the new “organic boutique cafe” at the corner of Orchard and East Houston Streets carries with it an antiseptic setting. Its menu is chock full of health fare, including salads, sandwiches, and “detox juices.”

With all the condos arriving to market nearby in the next couple years, this commercial play for trendy homogenization is rather predictable. Indeed, it’s right across the street from the Ben Shaoul condoplex rising at 196 Orchard, which boasts 94 units and an Equinox gym (also sharing square-footage in the former American Apparel for a sales showroom).

Dr Smood is the brainchild of Danish entrepreneur René Sindlev, a co-founder of jewelry company Pandora, and his wife, Patrizia Manici Sindlev, an Italian architect, model, and actress. The Denmark-based healthy eatery is on a big New York City push, having already inked five leases in Manhattan since this past May.

Recent Stories

Early ’00s LES Rock History ‘Meet Me in the Bathroom’ will be Adapted into Docu-series

You may have seen this… New York’s beloved gritty indie musc scene circa 2000s is getting a second life, through a four-hour docu-series. That’s right, the resurgence is a visual retelling based on Lizzy Goodman’s 600-page oral history called Meet Me in the Bathroom: Rebirth and Rock & Roll in NYC 2001-2011. The documentary will […]

Anti-Gun Mural Painted on Hester Street

Shots fired. Muralist Otto Schade is throwing shade at gun control with this powerful new piece on Hester Street, just east of the Bowery. It was painted last week. The liberty eagle’s wingspan runs the length of the brick wall, and is composed solely of weaponry. Machine guns and knives. And the bird is clutching […]

‘Tang’s Noodle’ Joins the Leon Hotel on Canal Street

Chinatown has another noodle shop to its name. Coming soon to the four-year-old Leon Hotel is Tang’s Noodle. If the signage is to be believed, this is the first stateside restaurant for the import. Build-out of the small ten-table establishment had been underway since summertime. And it’s not to be confused with the new hotpot […]

Construction Resumes at East Broadway Modular Development Site After Collapsed Sidewalk

The modular housing construction on East Broadway reactivated in a big way last week after its second sidelining since summertime. Pile driver and backhoe are stationed onsite. The project parcel at 201 East Broadway has been relatively silent for much of the last six months. Twice in that time, progress was stymied thanks to safety […]

City Council Passes Bill for Increased ‘Urban Renewal’ Transparency

Earlier this week, City Council unanimously voted to pass legislation that would require the City to provide public access to urban renewal plans, which have been changing the real estate landscape of New York City for decades. Intro 1533-A, sponsored by Councilwoman Margaret Chin, would require the Department of Housing Preservation and Development (HPD) to […]