‘The Turf’ Pop-Up Hits the Bowery for Weeklong Residency

Posted on: September 15th, 2017 at 5:11 am by

When Chair Up was forced from its seventeen-year perch on the Bowery, an enormous space was liberated for the taking. The first suitor to do so was Spanish kicks company, Camper, which opened a branded “Lab” here last April. The other half of 219-221 Bowery, however, remained dormant until now.

In comes something called The Turf @ in Support of. Not quite optimized for search. The temporary boutique – dubbed a “collaborative showroom concept” – will spend the next week on the Bowery. Featured designers in the pop-up include Arc Jewelry, Christine Alcalay, Dama, and Lucia Pearl.

Here’s the requisite babble to explain what could otherwise be summed up in a few words:

The market we encounter is a difficult one so we want to rethink how we do things. Since 2010, we’ve operated as a showroom focusing on the traditional method of obtaining sales for emerging designers. As a reaction to seeing the market shift we feel the need to create an accessible and curated space that gives an opportunity to young designers. This announces our shifted focus from the standard showroom model to a collaborative space.

THE TURF @ In Support Of is a new way of thinking of a showroom – we will now be a curated space for talent to showcase their work to interested parties. We will be a creative and business minded space that fosters meaningful placement between creators and consumers. We will aim to foster growth of young and emerging brands while understanding the burden that this growth entails.

The shop will be here through September 19.

Chair Up, the restaurant supply company, relocated around the corner to 48 Delancey Street two summers ago after an approximate 600% rent hike. That’s landlord Joseph Betesh for ya. (But not before a WWII-era hand grenade was found in the basement and sealed off the block for hours.) They had been on the Bowery since 1999.

Recent Stories

Clayton Patterson Revisits the Pyramid Club with ‘Portraits’ Exhibit

The Pyramid Club of yesteryear is revived, albeit temporarily. Indeed, prolific photographer and activist Clayton Patterson is showcasing his documentation of an era rife with struggling artists immersed in a culturally diverse neighborhood at its peak of creativity. His photos of the scene are often considered a pioneering record of the evolution of drag in […]

CW Pencil Enterprise Reopens on Orchard Street this Friday

The so-called “purveyors of superior graphite” are readying their illustrious return to the Lower East Side. CW Pencil Enterprise just announced that the store will resume retail operations at the new Orchard Street digs this Friday. The change of scenery was owed to interior remodeling at its old Forsyth Street location. Renovations reportedly created a […]

‘Stranger Things’ Lights up Delancey Street

It’s T-minus ten days until Stranger Things returns for a second season. Last week, an intricate billboard of same appeared at the mouth of the Williamsburg Bridge on Delancey Street. Above the low-rise retail strip that houses Coco bubble tea and the endangered Happy Wok Chinese restaurant, among others. The advert includes profile cutouts of the […]

About that Bronx Zoo ‘Bootique’ on Allen Street

Allen Street has a new “Bootique” on its hands. Well, had. The Bronx Zoo spent the weekend promoting the month-long “Boo at the Zoo” Halloween festival with a pop-up experience at 91 Allen Street. The banner remains atop the textured marquee as a continuous advertisement. Temporarily at least. Boo at the Zoo runs through October […]

Construction Commences on 12-Story Luxury Rentals at Former Moscot HQ on Delancey Street

The northeast corner of Orchard and Delancey Streets is getting boxed in as we speak. Indeed, after many months of neglect – the fence itself was constantly falling down – construction is set to commence on a shiny 12-story luxury phallus. Plywood supports were installed yesterday afternoon around the sidewalk perimeter of the 86 Delancey […]