‘The Turf’ Pop-Up Hits the Bowery for Weeklong Residency

Posted on: September 15th, 2017 at 5:11 am by

When Chair Up was forced from its seventeen-year perch on the Bowery, an enormous space was liberated for the taking. The first suitor to do so was Spanish kicks company, Camper, which opened a branded “Lab” here last April. The other half of 219-221 Bowery, however, remained dormant until now.

In comes something called The Turf @ in Support of. Not quite optimized for search. The temporary boutique – dubbed a “collaborative showroom concept” – will spend the next week on the Bowery. Featured designers in the pop-up include Arc Jewelry, Christine Alcalay, Dama, and Lucia Pearl.

Here’s the requisite babble to explain what could otherwise be summed up in a few words:

The market we encounter is a difficult one so we want to rethink how we do things. Since 2010, we’ve operated as a showroom focusing on the traditional method of obtaining sales for emerging designers. As a reaction to seeing the market shift we feel the need to create an accessible and curated space that gives an opportunity to young designers. This announces our shifted focus from the standard showroom model to a collaborative space.

THE TURF @ In Support Of is a new way of thinking of a showroom – we will now be a curated space for talent to showcase their work to interested parties. We will be a creative and business minded space that fosters meaningful placement between creators and consumers. We will aim to foster growth of young and emerging brands while understanding the burden that this growth entails.

The shop will be here through September 19.

Chair Up, the restaurant supply company, relocated around the corner to 48 Delancey Street two summers ago after an approximate 600% rent hike. That’s landlord Joseph Betesh for ya. (But not before a WWII-era hand grenade was found in the basement and sealed off the block for hours.) They had been on the Bowery since 1999.

Recent Stories

Elizabeth Street Garden will be Bulldozed and Redeveloped by Penrose Development

Now that election season is over, there is finally movement toward the controversial destruction and redevelopment of the Elizabeth Street Garden. The city will apparently announce today that it’s chosen the developer to carry out this task. The Department of Housing Preservation and Development awarded the contract for the seven-story project to Penrose Development. The […]

Do Big Belly Trash Compacting Bins Contribute to Litter Problem?

This photo says it all, really. Namely that those Big Belly receptacles might not actually be working to plan. The multi-thousand-dollar trash bins began appearing across the streets of Chinatown and the Lower East Side earlier this fall, but are they helping or just part of the problem? Despite the best of intentions, an overflowing Big […]

Open 3 Months, ‘Brigitte’ Seeks Basement Club on Ludlow

Of course this would happen. Open nigh on three months, Canal Street bistro Brigitte is already angling to open a basement club. Naturally. Ownership this week submitted a dressed-up application to alter its liquor license to include bar and seats in the cellar. Blueprints show communal table seating to accommodate twenty-four additional patrons, plus a […]

Hill & Dale Partners with ‘Thai Direct Bowls’ on Allen Street

Hill & Dale is now open for takeaway Thai lunch options. The Allen Street watering hole last month struck a partnership with Thai Direct Bowls, a startup that offers “authentic meal kits, healthy lunch bowls and delicious food products.” It’s sub-leasing the space from the golden-age-of-radio-themed bar during daytime hours (until 4pm). Patrons can choose […]

8-Story Commercial Development Planned for Chinatown ‘Diamond Center’ on the Bowery

The Chinatown diamond district is getting cut once again. It wasn’t enough that the Diamond Corner at Hester Street and the Bowery was sacked and replaced with a Bank of America branch. 76 Bowery is coming down, too. And like its neighbor one door to the north, it’ll be redeveloped into an eight-story commercial building. […]