KITH Launches ‘Kidset’ Brand in Bleecker Street Revival

If KITH were a Shrinky Dink, the old Bleecker Street store is now oven fresh.

Despite the gargantuan flagship now open across the way on Lafayette Street, the brand is not finished with this tiny mid-block shop. It’s now for kids.

KITH ultimately kept the lease after closing the womenswear outpost in October. The space looks the same, but with an urban eye toward adolescents. The 400 square-foot store is now home of its new kids streetwear line, aptly called “Kidset.” Same fashions, shrunk down to size. Mini versions of their fashion staples like logo sweatshirt (and hats) and Astor bomber jacket are all available.