Google’s use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet.
We collect information through our Web site relating to traffic levels on our Web site – for example, the total number of users visiting particular pages.
We use IP addresses to calculate Web site usage levels. Whenever you are on the Internet, a number (an IP address) is automatically assigned to your computer. This number is identified and logged automatically whenever you visit our Web site. Collecting IP addresses is standard practice on the Internet, and is done automatically by many Web sites. An IP address does not provide us with any of your personally identifiable information, so although your session will be logged, you will remain anonymous to us.
This aggregated information, which does not personally identify you, is helpful to us for improving the services we offer and for marketing purposes. We may share aggregated information with our advertisers, business partners, or other companies.
Cookies are data that a Web site transfers to an individual’s computer for record-keeping purposes. Cookies, which are an industry standard used by most Web sites, including ours, can facilitate a user’s ongoing access to and use of a site. Cookies do not cause damage to your computer systems or files.