122 Orchard Street

Evil Misrahi Realty Evicts a Half-Naked Rev Jen (and Troll Museum) from 122 Orchard Street

Last modified June 29, 2016 at 2:23 pm

Legendary Lower East Side performance artist Reverend Jen has been evicted from her Orchard Street home. This apartment also doubles as the location of the popular Troll Museum. No longer. Building owner, and all around reviled landlord, Misrahi Realty, wielded some muscle by pushing Rev Jen curbside this week. It was reported that she hadn’t paid rent […]

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Kirkstraat Jewelers Takes the Torch from Misin Shin at 122 Orchard Street

Posted December 10, 2014 at 5:36 am

The Misin Shin hair salon at 122 Orchard opened three years ago, and seemed fairly popular from the get-go. It was a self-described “relaxed salon” toting the unsurprising fashionista pricing. But it proved incapable of surviving the cutthroat real estate atmosphere in Hell Square, and closed two months ago. Almost immediately, we started to see listings (since deleted) for the […]

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Black Tree Nixes Expansion Into Adjacent Space; Principals Eye 122 Orchard Street

Last modified December 6, 2014 at 1:47 pm

Serving Orchard Street for a year and a half, Brooklyn-based Black Tree was thought to be on the offensive. Having already secured proper blessings from Community Board 3, the low key “farm-to-table” sandwich shop was poised to annex the adjacent store and with full liquor. But landlord greed was reportedly the proverbial monkey wrench in […]

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Reed Annex and Misin Shin Salon Among New Victims on Battered Orchard Street

Posted October 6, 2014 at 6:00 am

Upper Orchard Street – within the confines of Hell Square – continues to take a beating. A decade of constant construction has pounded the area into submission. Retail barely survives, rowdy nightlife thrives. Now there are three more storefront vacancies to report today. Each carves a notch in the column of Lower East Side fashion […]

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RevJen’s Troll Museum is in Trouble; Here’s How You Can Help

Posted July 24, 2014 at 10:22 am

Lower East Side fixture RevJen – minister of the local avante garde – is struggling to preserve her unique attraction. The beloved Troll Museum inside 122 Orchard Street is threatened vis-a-vis her living situation. Since being fired from the Tenement Museum bookstore last year, RevJen has reportedly struggled to make ends meet. “Encroaching gentrification and […]

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122-124 Orchard: The Home of Reverend Jen’s Troll Museum and…

Posted July 24, 2012 at 11:29 am

It was 2006 and in my ever-expanding Rolodex of kickass people in my life, I had yet to befriend a Reverend or an Elf, so when I met Jen Miller, my mission was realized.

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Coming Soon: Misin Shin Salon at 122 Orchard Street

Posted August 1, 2011 at 6:09 am

It’s taken just over a year, but 122 Orchard Street has finally scored a new tenant. More after the jump!

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Southland Advertising on Orchard Street

Posted January 17, 2011 at 6:28 am

TNT has taken to some guerrilla marketing techniques of late.

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The Leather Zone at 122 Orchard Shutters

Last modified April 21, 2010 at 7:56 am

It been a rough eight months for the so-called bargain district.  Or what’s left of it.  Old-time Orchard Street merchants above Delancey were dropping like flies. Especially on the east side of the street, where, since last August, a whopping five stores and one restaurant have shuttered – Giuseppe Uomo at 130, Daniel’s Leather II at […]