125 Orchard Street

Extra Butter LES Opens Temporary Store While Renovating its Orchard Street HQ

Posted July 25, 2017 at 5:06 am

Extra Butter, the four-year-old Lower East Side sneaker shop, is currently in a transition phase. Its headquarters is now under the knife for a series of store renovations. During this build-out period, though, the movie-themed streetwear brand already secured a Plan B. Last week, ownership moved into the smaller space next door at 125 Orchard […]

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Extra Butter LES Hosting Herschel Supply’s ‘City Limitless’ Pop-Up Shop

Posted October 23, 2015 at 5:12 am

Extra Butter LES is entertaining another pop-up shop at its 125 Orchard Street digs. That annoying high-end hipster backpack brand Herschel Supply is at the helm of the latest creative enterprise, dubbed the “City Limitless Pop-Up Shop.” The artistic component was inspired by Herschel’s City Limitless online photo essay series, a project that compiled cityscapes from a local’s perspective. Crowd-sourced photog magazine, Street […]

Giselle Moves Down the Block to the Old Lea’s Dress Shop Space

Posted June 4, 2015 at 5:15 am

With Lea’s Dress Shop out of the picture, a familiar face has just taken up residence at 125 Orchard Street. Giselle from up the block. The store had undergone a winter of renovations, and only now emerging for its due. Indeed, this  latest iteration of Giselle is now operational. Awning was installed within the last […]

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Lea’s Dress Shop is Closing After 44 Years on Orchard Street

Posted November 24, 2014 at 6:07 am

More carnage to report today on Orchard Street where the Bargain District bloodbath worsens. One remnant vendor, operational since the 1970s, is calling it quits. Lea’s Dress Shop, founded at 125 Orchard in around 1970, is about to close its doors. A sad sign straddles the window announcing the imminent closure, and how “everything must be […]

‘Publish’ Pop-Up Shop Selling Its Jogger Pants in the Back of Extra Butter on Orchard Street

Posted May 1, 2014 at 6:03 am

Orchard Street newcomer Extra Butter is pimping its backroom space (aka 124 Allen) to the Publish brand for a super-quick pop-up shop. Beginning later today, the LA-based menswear brand will peddle its legacy “Jogger Pants” line of threads. The kickoff party is tonight, and you have one week to visit. If that’s your style. The […]

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Extra Butter Opens on Orchard Street with Asics ‘Death List’ Collaboration

Posted October 18, 2013 at 6:05 am

You enter through a foyer that resembles a movie theater lobby. Behind those curtains at 125 Orchard is not the wizard of Oz, but walls of fresh threads and sneakers peddled by streetwear newcomer Extra Butter. The movie-theme gimmick continues inside with film reels and their negatives sharing shelf space with the product itself. Extra Butter […]

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Soha’s Leather Calling it Quits on Orchard

Last modified May 23, 2013 at 10:09 am

The Bargain District bloodbath is in its final throes, having just claimed another vendor victim.

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Lady Gaga HBO Concert Special Advertisements

Posted April 13, 2011 at 6:18 am

The advertising blitz for Lady Gaga’s HBO special has begun.

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