Advertising

Billboard Operator ‘Lure Outdoor’ Takes Store Beside xCubicle on Essex Street

Posted April 20, 2017 at 5:11 am

xCubicle downsized its videogame repair shop last July, having shuffled over to the adjacent (and adjoining) space on Hester Street. The move was a concerted push to ditch the retail and refocus efforts on servicing equipment, the original vision of the business when it first got its start in 2008. The downsizing left behind a tiny, […]

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Streets

Vice Packed Two Stanton Street Stores with (Faux) Pot to Promote ‘Weed Week’

Posted March 28, 2017 at 5:00 am

Roll up. Vice wants you to know that “Weed Week” is coming soon to its newish TV property, Viceland. To promote the series – premiering April 17 – the edgy brand rented both retail spaces at 90 Stanton Street and packed the windows with hundreds of sacks of faux weed. The stunt is complete with […]

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In Which a Half-Naked Justin Bieber Fondles Himself Above Downtown

Posted May 9, 2016 at 5:16 am

Here he is again, Beiliebers. Your knight in stripped-off armor, fondling himself in the name of Calvin Klein. We’ve become accustomed to seeing the Bieber bulge above East Houston Street. Every couple months, Calvin Klein swaps out the four-story ad banner for another. It’s even spurred haters to respond with paintball revenge. This time, his […]

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How StreetEasy Views the Lower East Side [PHOTOS]

Posted February 22, 2016 at 5:13 am

Real estate search resource StreetEasy invaded the subways last week with a comical new ad campaign that pokes fun at city living. The cartoons feature simple arithmetic to illustrate the “formula” behind choosing apartments in a certain neighborhood. Of course, the cheeky illustrations employ plenty of parody and stereotype to get the point across. For […]

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This Guggenheim Ad Mural on East Houston is a List of ‘How to Work Better’

Posted February 2, 2016 at 5:07 am

For the first time in forever, one blank building exposure on East Houston will again boast advertising. The backside of 302 Mott Street is now a painted to-do list for “How to Work Better.” What is this billboard, you ask? It’s a plug for the Guggenheim Museum and their latest exhibit by the artist duo […]

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Art

Calvin Klein Wipes Away Paintball Streaks from Justin Bieber Billboard

Posted March 12, 2015 at 5:10 am

Last week, the so-called non-Beliebers scored a victory against Justin Bieber and his pimps at Calvin Klein. A volley of seven yellow paintballs was fired at the ad banner hanging above Houston Street. The vandalism sat unchecked for days. Calvin Klein got wind of the incident, though, and by Monday morning, the drips were gone. […]

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Bartrendr App at It Again with ‘NYC’s Only Bar for On-Duty Pilots’ Stunt

Posted October 22, 2014 at 6:00 am

That fake bar for pregnant women isn’t the only controversial PR stunt Bartrendr has up its collective sleeve. The bar-finding mobile app is at it again with another faux-pax advert on Spring Street. The commercial unit at 59 Spring is currently masquerading as Black Box, “NYC’s only bar for on duty pilots.” Don’t be fooled, […]

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Gaudy Old Navy Billboard Deposed from NoHo

Posted September 5, 2013 at 6:05 am

For the last week or so, there’s been a flurry of activity near that advertecture at Houston and Lafayette. The Old Navy multimedia billboard is finally coming down.

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Arcade Fire Goes Viral with Cryptic Street Stencil Campaign

Posted September 4, 2013 at 6:05 am

If you’re walking around scratching your brain at the sight of these cryptic matrices on neighborhood sidewalks, worry no longer.

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Streets

The Gap Drills Denim Onto Ludlow Facade for Its ‘Back to Blue’ Fall Campaign

Posted August 23, 2013 at 6:10 am

The Gap is making a significant inroad into the Lower East Side. Not retail, rather an eye-grabbing ad mural on Ludlow Street.

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