Bartrendr App at It Again with ‘NYC’s Only Bar for On-Duty Pilots’ Stunt

Posted October 22, 2014 at 6:00 am

That fake bar for pregnant women isn’t the only controversial PR stunt Bartrendr has up its collective sleeve. The bar-finding mobile app is at it again with another faux-pax advert on Spring Street. The commercial unit at 59 Spring is currently masquerading as Black Box, “NYC’s only bar for on duty pilots.” Don’t be fooled, […]

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Gaudy Old Navy Billboard Deposed from NoHo

Posted September 5, 2013 at 6:05 am

For the last week or so, there’s been a flurry of activity near that advertecture at Houston and Lafayette. The Old Navy multimedia billboard is finally coming down.

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Arcade Fire Goes Viral with Cryptic Street Stencil Campaign

Posted September 4, 2013 at 6:05 am

If you’re walking around scratching your brain at the sight of these cryptic matrices on neighborhood sidewalks, worry no longer.

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The Gap Drills Denim Onto Ludlow Facade for Its ‘Back to Blue’ Fall Campaign

Posted August 23, 2013 at 6:10 am

The Gap is making a significant inroad into the Lower East Side. Not retail, rather an eye-grabbing ad mural on Ludlow Street.

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New Advert Painted for ‘Grand Theft Auto V’ Above Rivington and Ludlow

Posted August 19, 2013 at 10:00 am

The suspended scaffold made an appearance above ‘inoteca a couple weeks ago to prepare the facade for some paint-by-numbers advertising.

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When Wallplay arrived, August 2013

WALLPLAY Debuts Its First ‘Artist Billboards’ at Former Moscot Building

Posted August 15, 2013 at 6:00 am

The final remnants of Moscot at 118 Orchard Street (86 Delancey) are completely lost to the sands of time.

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WALLPLAY ‘Artist Billboards’ Coming to Former Moscot Building on Delancey

Posted August 6, 2013 at 6:17 am

Three months after crossing Delancey, the old Moscot ground level gallery space at 118 Orchard (aka 86 Delancey) is gearing up for a new occupant.

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New Shades for Sugar Cafe on Allen

Posted August 1, 2013 at 10:05 am

“Pay attention to me,” cries Sugar Cafe at the southeast corner of Allen and East Houston. “You just don’t look at me like you used to.” Seriously, though. The 24/7 caffeine pit stop at 200 Allen added some “loud” new shades to its windowed facade. An advertisement to help stem the constant roadwork in its […]

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Wacky Wok Changes Up Its Ubiquitous Flyers

Posted July 29, 2013 at 6:15 am

Wacky Wok somehow manages to place its ubiquitous flyer-menus in every single crevice of the Lower East Side, from its home base on Avenue D to the southernmost point on the island.

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[Photo: Brooklyn Bridge Parents]

Dolce & Gabbana Campaign with Scarlett Johansson and Matthew McConaughey Filmed on Eldridge

Posted July 17, 2013 at 12:28 pm

It appears the high-profile Dolce & Gabbana advertising campaign decided to shoot scenes on Eldridge Street over the weekend. The spot, misleadingly dubbed “RS Adam,” is directed by Martin Scorsese and features Scarlett Johansson and Matthew McConaughey. The A-listers were spotted in both the West Village and Dumbo in recent days for the same commercial. […]

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