Bowery Boogie | A Lower East Side Chronicle

Newish luxury condoplex 38 Delancey appears to be in a rough patch.  The building entrance is trapped behind plywood and shows no signs of opening, and the ginormous ground level space remains just that.  An empty void.  At least the building is collecting ad dollars on the fancy window-wrapping promotions (now HSBC, was Verizon).

That’s right, the infamous Calvin Klein space situated atop Win Restaurant Supplies on East Houston is devoid of any sex.  The new banner features no oiled up models, Eva Mendes, nudity, or orgies.  Just a good old-fashioned QR code.  Quite the departure.

Ever since a weekend of strong winds brought the Vicmarr Electronics sign to its knees, the deteriorating storefront marquee of 88-90 Delancey had been a fleeting manifestation of the old neighborhood. A reminder of a specific time and place that has since passed on.  Yet now, a month later, all that is history, as a [...]

New York-based design collective Vane is again teaming up with Sebago shoes for a pop-up shop at 125 Rivington.  Only this time, the gates don’t have commissioned art-vertising.

In its latest ad campaign, Vans is claiming that punk was a “UK movement that took over the world.”  Umm, what about the Ramones?  Even though the statement is somewhat true, it will nevertheless be debated ad infinitum.  Indeed, as this tagger points out, “Punk was from NYC.” Spotted near the corner of Sullivan and [...]

Some high-tech interactive advertising is now afoot inside the ground level of 38 Delancey, which explains the new touch-screen. The windows are skinned with posters showing app logos and the lame-o slogan of submission (“droid does apps”). No sign of tenants just yet.